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Hey Bratz Fans!

Today’s awesome update comes to you thanks to fellow Bratz fansite, Bratz Heaven! Thanks to their super-sleuthing abilities, we now have Amazon links to the new Bratz Action Heroez and Bratz My Passion dolls! Both of these lines are presumably for fall, but the fact that they’re already on Amazon (though no photos yet) and – at least for the heroez – even listed in Target’s database, makes us wonder if these could be a “mid-season” release. Kind of like True Hope coming out in June, rather than August last year!

Action Heroez is super exciting, based on the confirmed characters alone! Cloe & Yasmin of course, but also Roxxi, Phoebe, and Shira! No word on what their superpowers are, but their listings confirm that each doll will include a mini figure which unlocks an augmented reality game online! Check out the listings below:

Yasmin
Cloe
Roxxi
Phoebe
Shira

Be sure to give yourselves a pat on the back for helping to bring back Roxxi, Phoebe, and Shira, too! When it came time to choose who went in what lines this fall, MGA went to our survey results and used some of your fan faves! We can’t wait to see who else is coming back this year 🙂

And the next new line is called “My Passion”. This line is something Bratzies have been requesting for a LONG time – the Bratz unleashing their passions and working their dream jobs! This line features the core-four, and each girl has a different career. Check out their listings below!

Yasmin – Music DJ
Cloe – Web Designer
Sasha – Fashion Designer
Jade – Fashion Blogger

We LOVE how this sounds, and we love even more that the Bratz’ careers are outside of the box and not the typical “career doll”-type jobs like a “babysitter” or a “pet vet”.

A BIG thank you again to Bratz Heaven for sharing these exciting updates with us all, and we’ll see if we can find out anything else about them!

Stay Tuned & Stay Stylin’!
Bratz Boulevard

Hey Bratz Fans!

Remember when we hinted at a possible new online partnership between our girlz and a certain fashion-forward site? Well the kool cat’s out of the bag! Check out the Bratz’ new shop at the starplaza now!

Check out all that super-stylin' stuff! We want it all!

Check out all that super-stylin’ stuff! We want it all! Click to view full-size

Cloe, Yasmin, Sasha, Jade, and Meygan all look too fab as mannequins and all the hot fashions they’re rockin’ (plus what’s on the racks!) can go right into your stardoll closet now! As you can see, there are pieces from Totally Polished, Bahama Beach, and In the Wild available now, but if this is anything like the Wooz World takeover, we might get even more soon! Make an account and check it all out for yourself over at Stardoll.com! And let us know what you think, too! “Like” Bratz Boulevard on facebook, and follow us on twitter!

Stay Tuned & Stay Stylin’!
Bratz Boulevard

Hey Bratz Fans!

Our girlz are takin’ over the internet! Their latest site of choice? Wooz World! Wooz World is a virtual community where you can create a custom avatar and explore, making friends and earning cool stuff along the way! The Bratz have unleashed their passion on the people of WW, and you can check out a shot of the new Bratz section below!

The Bratz have unleashed their passion on Wooz World! Click to view full-size.

The Bratz have unleashed their passion on Wooz World! Click to view full-size.

Admittedly, we aren’t too familiar with Wooz World or how exactly it works, but signing up is totally on our to-do lists now! We’re lovin’ all the #realbratz style in this city scene. From the Bratz packaging designs, to the “Unleash Your Passion” and “Stylin’ in the City” signs, and especially the CUTE Bratz In the Wild Jade mannequin, this city is all the funk! And speaking of that mannequin, members can receive Jade’s entire head-to-toe look for their avatars as a free gift by clicking on the gift box next to Kool Kat’s mannequin!

So what are your thoughts on the Bratz “woo”ing the members of Wooz World? This reminds us a lot of when the Bratz took over Wee World back in 2007 to promote their live-action film! Let us hear your thoughts on the exciting new promo on our facebook or our twitter! New members can sign up now at WoozWorld.com!

Stay Tuned & Stay Stylin’!
Bratz Boulevard

3/12/13 UPDATE!!

WOW, Bratz fans!! Our girlz’ Wooz World takeover is even bigger than we thought! In addition to the amazing Bratz-themed mall and unlockable Jade look, you can now get fashions from Xpress it! and In the Wild Cloe, plus Bratz petz, Bratz furniture, Bratz wall art, and even Bratz cut-outs to display in your virtual room! It’s all available in the Bratz store at WoozWorld.com! Check out a pic below 🙂

We SO wish we could get some of this stuff for our real rooms! Click to view full-size.

We SO wish we could get some of this stuff for our real rooms! Click to view full-size.

Hey Bratz Fans!

It’s been a while since we’ve posted about the hot new Bratz Fashion Boutique video game coming out this October, but today we’ve got quite the scoop! Check out the pictures below.

Here we’ve got the back of the box, two sizzlin’ screenshots, and an interesting cover art featuring the Boutique girls and Strut it! Sasha in their 2nd fashions… Click to view full size!

It looks like the confusion over the game’s official cover continues! We’ve seen the placeholder art, what was thought to be the official art (featuring the four Boutique girls), and now we’ve got number three, which shows Yasmin, Cloe, and Jade in their 2nd Boutique outfits, and a brown-eyed Strut it! Sasha. But enough about that, look at those screenshots! Looks like the Bratz’ friends Nevra, Meygan, and even the 10/10/10 girls will be joining in on the fashion frenzy! The graphics also look much better than those of the previous Bratz Nintendo DS games. We’re psyched for sure, but how about all of you? Let us know in the forum!

Stay Tuned & Stay Stylin’!
Bratz Boulevard

UPDATE! Our friend Ryan has shared a much larger version of the alternate cover from amazon!

Click to view full size

Bratzillaz.com NOW OPEN!

July 14, 2012

Hey Bratz Fans!

Head on over to Bratzillaz.com and check out the finished site! As expected, we LOVE the parallax scrolling – so many cute details throughout the virtual academy! The theater section also has two of the TV commercials up, and the library offers a more in-depth view of your fave wicked teen witch. 😉 Go check it out!

Stay Tuned & Stay Stylin’!

Bratz Boulevard

Hey Bratz Fans!

Just a quick reminder that today (Friday the 13th! ^_^), Bratzillaz.com will officially launch at 4PM Eastern Standard Time! The site is set to feature innovative parallax scrolling, augmented reality features (For those lucky enough to own one of the sizzlin’ Bratzillaz dolls!), and wicked webisodes, so we’ll be watching for the launch all day!

Stay Tuned & Stay Stylin’!

Bratz Boulevard

Hey Bratz Fans!

In response to the huge demand for Bratzillaz.com to launch, MGA has put up a video page on the website while they finish up the final site! On the website, you won’t find much for now, but there’s an exciting Bratzillaz product demo which features all five dolls, their pets, and (drumroll!) their earliest prototypes! It’s definitely an interesting thing to see, so check it out at Bratzillaz.com!

Hey Bratz Fans!

To kick off this year’s Licensing International Expo, MGA’s put out some new press releases on mgae.com – one of which is for the Bratzillaz! Check out the story on their site, here 🙂

All five Bratzillaz dolls! L-R; Cloetta Spelletta, Meygana Broomstix, Jade J’Adore, Yasmina Clairvoya, and Sashabella Paws! This photo isn’t from the press release, but it’s fitting right? hehe

International Licensing Expo, Las Vegas, NV. (June 13, 2012) –– Award-winning toy manufacturer MGA Entertainment extends ‘best witches’ to all who love fantasy play with the summer debut of BratzillazTM, an all-new line of charmed fashion dolls who possess extraordinary magical powers. The enchanted good witch cousins of the popular Bratz®, BratzillazTM takes girls on a supernatural flight of imagination and discovery to reveal their own inner secrets and special powers, including the ability to communicate with animals, fly through the air, see into the future and find true love. Designed to encourage a girls’ imagination to dream big, the powers of BratzillazTM will magically appear in retail toy aisles and young girl’s hearts in July 2012.

Prepare to be transported to a mesmerizing world where magic meets glam as MGA Entertainment invites you to meet BratzillazTM:

Cloetta SpellettaTM has the power to change you into anything you want. She’ll help you show there’s two sides to you; Magic Power: Can transform into anything; Witchmark: Moon & Stars Fave Pet: BarkthalameowTM; Fave Class: History of Platform Shoes; Fashion Passion: Girly Glitter.

Jade J’AdoreTM has the power to help you find your one true love. She’ll help you heal your broken heart, too!; Magic Power: Heals broken hearts; Witchmark: Heart Arrow; Fave Pet: KissifussTM; Fave Class: Fashion Magic; Fashion Passion: Urban Witchy.

Yasmina ClairvoyaTM has the power to see the future. She’ll help you be ready for anything coming your way!; Magic Power: Sees into the future; Witchmark: Egyptian Eye; Fave Pet: WinkersTM; Fave Class: Purses & Potions; Fashion Passion: Vintage Romantic.

Sashabella PawsTM has the animal kingdom under her spell. She’ll help you communicate with creatures everywhere!; Magic Power: Can communicate with animals; Witchmark: Tribal Cat Fave Pet: FluffinscruffTM; Fave Class: Exotic Animal Languages; Fashion Passion: Fierce faux fur.

Meygana BroomstixTM not only has the power to fly, but also to make dreams come true. She’ll help make your wildest dreams take flight!; Magic Power: Helps you fly; Witchmark: Wings Fave Pet: WingzyTM; Fave Class: Broom Gymnastics; Fashion Passion: Sporty Supernatural.

In August, BratzillazTM will extend into the digital space with interactive content on http://www.bratzillaz.com, a newly designed website that offers an immersive 3D experience including the cutting edge technology of parallax scrolling, multi platform games, augmented reality experiences, character bios, and more! In a first for MGA Entertainment, BratzillazTM games will also be available on apps for smartphones.

Look for more spellbinding BratzillazTM entertainment to manifest throughout the year, including a series of original animated webisodes, music videos, and licensed consumer products.”

OH EM GEE, where do we begin?! Firstly, we love the girls’ bios! Cloetta’s favorite class being “History of Platform Shoes” is a hilariously cute touch, and we know that the Bratz know plenty about those! The blurbs about their marketing strategies sound amazing too – music videos?! Apps?!?! MGA is going all out with this line! We’ll have to geek out for a second and gush over the parallax scrolling to be featured in the website’s design too LOL (For those who don’t know, parallax scrolling is basically when different graphics on a website move around the screen at different speeds. It’s a big trend at the moment and can give websites an awesome 3D effect!) Well, that’s all for now, but we’ll keep everyone updated on the happenings at LX12! 🙂

Stay Tuned & Stay Stylin’!

Bratz Boulevard

Hey Bratz Fans!

Again, just a quickie update on the new Bratz: Fashion Boutique videogame! GameStop’s website has added a pre-order listing for the game here 🙂 As you can see, GameStop has a SRP of $24.99 and a release date of October 24th, rather than $29.99 and October 30th, as Amazon has listed. Do notice that GameStop’s listing is for Nintendo DS though, rather than 3DS like Amazon’s, so it is possible that the two versions will see separate releases and pricing. Also worth noting is the cover art on the site! It looks really plain right now, which leads us to think that it may not be the final art, but we’ll find out soon enough!

The current cover art for Bratz: Fashion Boutique. Subject to change 🙂

The listing also has a newer, more detailed description of the game than the press release:

“The favorite fashion divas are back in the all-new Bratz: Fashion Boutique video game. Join the Bratz gals that have a passion for fashion, Yasmin, Cloe, Jade, and Sasha, on a mission to save Stylesville’s local mall before it closes! Help run the hottest fashion boutiques to earn money and stop this fashion faux-pas. Start fabulous trends, customize outfits, and sell your personal clothing line to new customers to earn money and help save the mall!

  • Accessory Essentials: With hundreds of clothes and accessories, players can craft endless collections in workshop mini-games. Cut and sew different fabrics, buttons, and colorful decorations to create unique, couture outfits.
  • Cool Catwalk: Hit the run-way and organize fashion shows to start the hottest trends and show off your best collections.
  • Beautiful Boutiques: Customize and decorate fashion boutiques, each offering a hip-new style unique to each Bratz doll. With gorgeous designs and creative layouts, attract new customers to your store and help save the Bratz Fashion Mall!
  • Fabulous Makeovers: Makeover your customers into stylish divas! If they love their style, your fame will rise and you will bring in more customers.”

While the repeated misspelling of “Stilesville” does concern us, we can look past that given all of these amazing play features! From the looks of it, almost everything in the game will be customizable, from the fashions, to the boutiques, to even the Bratz themselves! We can’t wait to get our hands on a copy!

Stay Tuned & Stay Stylin’!

Bratz Boulevard

Hey Bratz Fans!

Today we have an exciting announcement – MGA has teamed up with Activision to create a NEW Bratz videogame for the Nintendo 3DS and Nintendo DS systems this fall! The title is “Bratz: Fashion Boutique”, though whether or not this will officially tie into the Bratz Boutique line for fall is to be announced. The following is the press release, which was posted on GoNintendo 🙂

Here’s the official logo for the game!

Minneapolis, MN – June 7, 2012 – Prepare for fabulous glitz-n-glam as Activision Publishing Inc., a wholly owned subsidiary of Activision Blizzard Inc. (Nasdaq: ATVI), in partnership with MGA Entertainment, today announced that the all-new Bratz®: Fashion Boutique video game. Planned to arrive this fall for the Nintendo 3DS™ and Nintendo DS™ hand-held systems, players will join the beloved Bratz® gals, Cloe™, Jade™, Yasmin™ and Sasha™, to live out their dream of running the hottest fashion boutiques in all of Stylesville.

“For more than ten years, the Bratz brand has connected with style-savvy young girls across the country,” said David Oxford, Executive Vice President, Activision. “We are delighted to work with MGA to deliver an authentic, interactive way for young girls to pursue their interest in fashion.”

Stylesville is in fear of losing their local mall and they need the Bratz help to stop this fashion faux pas! In the all-new Bratz: Fashion Boutique video game, players will become one of the Bratz divas on a mission to run and decorate chic boutiques to help start the latest fashion trends. Girls with a passion for fashion will create fabulous outfits in designer mini-games and sell these must-have creations to new customers to earn money and stardom. Once the perfect outfit has been created, hit the runway and organize stunning fashion shows to model these stylish collections. With more than 100 fashion clothes and accessory combinations, girls will design and create their way to becoming the ultimate fashionista!

“The Bratz brand empowers girls to express themselves with edgy style and fashion attitude and has attracted fans of all ages from around the world,” said Casey Collins, EVP, Global Licensing & Entertainment. “We are excited to partner with Activision to offer an exciting video game that reflects the girls with a passion for fashion while offering a robust and engaging gaming experience.”

For more information on Bratz: Fashion Boutique, please visit http://www.activision.com. This game is not yet rated by the ESRB.”

O M G, we’re beyond psyched! We can not wait to see the Bratz strut their stuff in 3D – and with over 100 different outfit combinations! We’re so curious to see which art style the new virtual Bratz will reflect, too! We’ll be on the lookout for more news on this exciting release. 🙂

Stay Tuned & Stay Stylin’!

Bratz Boulevard

PS, Anyone else peep that misspelling of “Stilesville”? hehe