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Hey Bratz Fans!

Just over a week ago, we unveiled some amazing Bratz designs by Youngsin Kwon from that mysterious era in 2009 when the girlz’ fate was still in legal limbo. Seeing some of those sketches and prototypes gave us all an awesome look at what almost was, as well as a behind-the-scenes-peek at some of the released dolls in their earliest forms! Being as nosy curious as we are, we just had to try and reach out to the designer herself, and to our delight, she got back to us! Since her time with the Bratz, Youngsin has totally kept herself busy as a successful designer at huge places like A&F, Disney Korea, Sanrio, and is currently designing for Korea’s largest toy company, Young Toys! And despite her understandably packed schedule, Miss Kwon has agreed to let us interview her, and we want you to help us!

BB Youngsin Interview

Keep in mind how totally monumental this is! Before now, we’d probably never learn anything more about what MGA had planned for the Bratz in fall 2009, and certainly not into 2010, but now we’ve got direct access to the woman who designed it all! This is also a great opportunity to learn more about what it takes to become a fashion designer, as well as the process of designing for Bratz, and dolls in general! Aren’t you psyched?! 😀

You can comment your questions below, or submit them on facebook, twitter, tumblr, and flickr too!

Stay Tuned & Stay Stylin’!
Bratz Boulevard

Hey Bratz Fans!

Remember our last update, about some of the new lines for spring? Well we’ve tracked down a few more amazon listings and got the deets! Nothing on the “Garden Party” dolls (Though a friend at MGA has told us that they’re “really beautiful”!) but we do have a much better idea of what “Project Bratz” is, plus the listing for My Passion wave 2 Yasmin, the singer-songwriter! Check out the links for yourself below

“Bratz Project Dolls”: Cloe, Jade, Sasha

Despite our early predictions of a totally hot new Head Gamez-style line, the Project line appears to be more of an actual D-I-Y inspired segment! According to the amazon listings:

  • “Each comes with duct tape fashions; duct tape headband or purse a tape dispenser; (3) rolls of tape (each girl has her own prints)
  • 15″ of elastic cord to create accessories, like headbands and jewelry
  • A hole punch with different cutout shapes; a brush; and an instruction booklet
  • Will create How-To videos for YouTube and other social media outlets

Bratz girls are leaders, game changers and best friends. Capitalizing on the success of Project Runway, Etsy and DIYs, we’re bringing creativity to the world of Bratz.”

Wow, definitely not what we were expecting at all! We have to admit that’s kind of a let-down, but there are no pix yet, so we’ll see how this turns out!

  • The Bratz girls are showing their passions through everything they do
  • Yasmin is a singer-songwriter
  • Includes 3-5 play pieces to go with each of their passion

Bratz girls are leaders, game changers and best friends. They motivate and support each other to think outside the box, to unleash their passion and to create their own paths. This segment reminds girls that team work is so important and having hobbies is totally cool.”

We are totally psyched to see how Yas looks in her new career!
BUT WAIT, there’s more!! We also want to give the heads up that we will be making a very big, exclusive announcement very soon regarding Bratz 2014! We don’t want to give away too much, but we can say that it might come as a shock to some. Overall, we think it’s a very good thing though!
Stay Tuned & Stay Stylin’!
Bratz Boulevard

Hey Bratz & Novi Stars Fans!

Sorry for not posting in a little bit – there just hasn’t been much news for Bratz or Bratzillaz recently! But another MGA doll brand, Novi Stars, has been getting a lot of buzz lately in the community after a rumor that they would be cancelled next year hit the net. While there’s been plenty of speculation about their cancellation, we wanted to get the full scoop, so we asked one of our great friends on the Novi Stars team about it!

Novi Logo

It was confirmed that at the moment, there definitely will not be any new Novi Stars products for spring 2014, but that the fall 2013 line is still going to store shelves (Many of the new dolls have actually been out for a little while now!) and it was also made clear to us that Novi as a whole is not “cancelled” or “discontinued” just yet, and that if sales pick up dramatically this fall, it’s VERY likely that we’ll see more from them in the future! Our cosmic pal also added  that “Things change from week to week or even day to day [at MGA]. Hardly anything is ever set in stone.” and reminded us that “It’s all about sales numbers. If people don’t buy, stores don’t order new product. They won’t take a risk on something with a small interest group”

So that’s the official word on Novi Stars at the moment! If you’re after anything from the new fall lines, we would definitely recommend grabbing them while you can, and be sure to spread the word to all the Novi fans you know. If sales go up a lot, the brand can easily be saved! We know there are a lot of older collectors who like the Novi Stars, so we did suggest to our friend on Team Novi that they could possibly rebrand as something more geared towards an older audience with lower production, and that idea has been forwarded to the head of the Novis. Keep your fingers (and antennae) crossed!

Stay Tuned & Stay Stylin’!
Bratz Boulevard

8/20/13 UPDATE!!!

Not only is the Novi Stars brand NOT discontinued just yet, but MGA is actually in the process of bringing them to more international markets! They’re hoping to achieve a similar success as the Moxie Girlz, which according to MGA sell “really well internationally and just okay in the US.” Let’s hope the Novis really blast off overseas! 🙂

UPDATE #2!!!

Our great friend Maurice has made a petition to keep the Novi Stars alive! Even though we now know that the brand isn’t discontinued, a petition could be great positive reinforcement in addition to a spike in sales! Sign it here 🙂

Hey Bratz Fans!

Tropisounds, who made the fab Bratz Style Starz and Bratzillaz apps for MGA last fall, have once again teamed up with our girlz to bring out the new Bratz Cam app, available now in the app store! Bratz Cam is kind of an extended, updated version of the camera feature in the Style Starz app, with more fun filters, frames, and stickers than SS!

Peep the new fall basic art on the home screen! Click to view full size.

Peep the new fall basic art on the home screen! Click to view full size.

One of the best things about the app, from a Bratz fanatic’s point of view at least, is all the new art for fall that comes with the app! In the sticker feature, there’s a ton of art for this fall’s lines that you can slap onto your pix and resize & rotate to your liking. Fans will notice stuff from My Passion, Costume Bash, and Action Heroez, plus a new mysterious set of art that we’re trying to find out more about!

 

L-R: Yasmin, Cloe, Sasha, and Jade! Click to view full-size

L-R: Yasmin, Cloe, Sasha, and Jade! Click to view full-size

How awesome are they?! Hopefully this is a new line coming out, and not just more “concept art” that the Bratz designers love to do 😛

You can get the full app here, or the lite app here!

Stay Tuned & Stay Stylin’!
Bratz Boulevard

Hey Bratz Fans!

We’ve got some exciting new Bratzillaz artwork to share! Witchy Princess AND Headmistress Magicka! Check ’em out below!

"Get to class!" Click to view full size

“Get to class!” Click to view full size

Here’s the Headmistress! She’s looking extra witchy glam with her little suit, angled bob and chic sunglasses!

Wicked Regal! Click to view full size

Wicked Regal! Click to view full size

And next is a GIANT pic of all three Witchy Princesses’ artwork! They are just amazing! We so can’t wait for this line!!

What are your thoughts?

Stay Tuned & Stay Stylin’!
Bratz Boulevard

 

Hey Bratz Fans!

Today, Amazon has added photos to even more of its listings for this fall’s MGA dolls! We now have photos for Bratz Costume Bash, Bratz Basic Fall 2013, and Bratzillaz Back to Magic! Check ’em all out below.

L-R: Yasmin, Cloe, Sasha, and Jade! Click to view massive full size!

L-R: Yasmin, Cloe, Sasha, and Jade! Click to view massive full size!

First, here is the new Bratz Basic Yasmin, Cloe, and Jade! We added Sasha to the photo as well, though we already saw – and addressed – her the other day. How amazing is this collection?! The core four is dressed to impress in super trendy fashions that also have quite a bit of edge! Yasmin’s outfit is perhaps the most on-trend in our opinions. Just look at that floral denim!! And we’re very happy to see that shoe mold again. Cloe is a major favorite of ours as well. Her look is VERY urban and edgy! The high-waisted leather shorts are HOT, as is the netted top with purple leather bustier! We aren’t incredibly thrilled about her molded purple legs, but it really isn’t an issue, and just adds to the sassy, skin-tight look of her outfit! We will say we would have loved her to include the fingerless gloves and chain belt shown in her art, but with the basic boxes being half-exposed, it makes sense for MGA to omit pieces like that, which would be incredibly easy to steal. Jade is another stunner with her edgy “goth schoolgirl”-esque look! We are so stoked to see another Jade in pigtails, and the red streaks are just awesome – we were getting bored with all the pink! Her makeup is equally rad, with her deep red lips! The outfit Kool Kat is rockin’ is too cool as well! We are loving the use of plaid, as well as the kitty face on her top – definitely a throwback to Jade’s early wardrobe!! Like Cloe, Jade also has molded leggings, but it’s really not a big deal since this line isn’t articulated anyways. The new shoe mold on Jade is amazing! We are really happy to see so many new shoes this fall, and the fact that MGA is getting back to painting the molded details make them all even better!!

L-R: Yasmin, Cloe, and Jade! Click to view massive full size.

L-R: Yasmin, Cloe, and Jade! Click to view massive full size.

And now here is this year’s “Halloween” line – Bratz Costume Bash! This line is so cool because it takes the quirkiness of the old 2006-2008 Costume Party collections, and adds a touch of last year’s Chic Mystique over-the-top attitude! It appears there’s no Sasha in the line at the moment. Yasmin is going to the bash dressed a cute cowgirl with an adorable little pink and white hat (Which is a new mold!), a bandana scarf, a tiny badge (Love it!!), and some classic Bratz Wild Wild West boots! We’d also like to point out that all three dolls come with purses. Sadly, they aren’t fabric, but the fact that we’re getting this many accessories this fall is totally something to celebrate! Cloe is probably the most OTT, as a 70’s hippie chick! We’ll admit, this look is more of a typical costume store-style hippie than a legitimate one, but we suppose that was the point of the line! A Cloe dressed in trendy boho chic clothes wouldn’t make much sense for a Costume Bash 😉 Our absolute favorite thing about this Cloe would be her shoes. No, you aren’t seeing things, MGA is seriously bringing back the fan-favorite Bratz Princess shoes for this line! We also love her long, super-curly hair and funky purple streaks! Jade would have to be our all-time favorite of the line, hands down. We don’t quite understand why she’s a gingerbread girl for Halloween – but Jade’s always been known for her quirky cool style! This doll is just SO cool and unique! From the intricately-styled white and red hair (peep the awesome “cookie” accessory!) to her (molded) stripey peppermint leggings, she is just so well put together! The little bowtie was a really great touch in our opinions! Also, note the new-new brushes. MGA updated them with the current Bratz logo!

L-R: Victoria, Sashabella, and Meygana! Click to view massive full size.

L-R: Victoria, Sashabella, and Meygana! Click to view massive full size.

And last, but most definitely not least, are Bratzillaz Back to Magic Victoria Antique, Sashabella Paws, and Meygana Broomstix! It appears the dolls we saw last time were very late prototypes, as these are a little different, and in our opinions, even better! We’re assuming Jade J’Adore and Illiana Honesty are shipped in a later assortment, as these three keep appearing together. First is Victoria Antique, who we are still totally loving! She hasn’t changed much from the last photo we saw, though now we can get a view of her witchmark (A snake! And all this time, we thought she was dragon-inspired) and her pet in the box (A wicked cute little turtle-esque creature). The box also reveals that her fave class is “The Science of Brew & Renew”, as her power is taking something old and making it new again! Next is Sashabella, who we are honestly so much more impressed with now! We’re so happy to see that she’s finally got some completely new makeup, with that fun bright palette on her eyes, and slightly more purple lips! The outfit hasn’t changed much, which is fine by us. We are beyond ecstatic to see that the dolls include fabric purses just like the Toy Fair prototypes we exclusively revealed! Meygana also got her glasses back, and traded in her completely braided hair for just a few braids in the front. Her outfit isn’t too different either, though the cape is now argile and doesn’t have the embroidered pattern on it. Worth noting is the new text on the box: “Bratzillaz House of Witchez”. We have no clue what this could be, though we are working on getting an answer if we can! It is interesting that “Glam Gets Wicked” is nowhere in sight, and the Bratzillaz name itself is considerably smaller than the new phrase. One guess we have is that it’s the name of a possible TV special or DVD? We already know that the Witchy Princess segment will have a detailed plot totally worthy of some form of media, so we don’t see why the witchez’ new casual looks couln’t be included in that if it were to happen 😉

UPDATE! One of our amazing friends at MGA has let us know that the “House of Witchez” tagline is NOT the title of anything upcoming, but rather a new way to let consumers know what the brand is about and that the ‘Zillaz are WITCHEZ. This is an awesome response to the ignorant haters, if we do say so ourselves!

So, what are your thoughts on these new fall segments? Let us know on facebook and twitter!

Stay Tuned & Stay Stylin’!
Bratz Boulevard

MGA Fall 2013 Preview!

April 20, 2013

Hey Bratz, Bratzillaz, Moxie Girlz, and Lalaloopsy fans!

Wondering what the extended intro is about? Well we’ve got a MAJOR scoop covering all of the aforementioned brands today! We’ve got photos of the prototypes for new Bratz, new Bratzillaz, new Moxie Girlz, and even new Lalaloopsy all hitting stores for fall!! Check them all out below!

*Please keep in mind the photos featured are early prototypes and everything you see has likely been changed a LOT in development!*

Of course, we’ll be starting this post off with our fave girlz – the Bratz! Unfortunately, the ONLY photo is for Twisty Styles, but hey – that’s even more than we were hoping for LOL!

Bratz Twisty Styles Prototypes! L-R: Yasmin, Sasha, Cloe, and Jade! Click to view full-size

Bratz Twisty Styles Prototypes! L-R: Yasmin, Sasha, Jade, and Cloe! Click to view full-size

WOW!! How awesome are they?! Each girl comes with awesome “dread-like” extensions to rock! We also LOVE the mixed up hair colors here, though we’re not sure if that’s a feature they’ll have in production, as the artwork is consideably different!

And next is the girlz’ wicked, witchy, magical cousins – the Bratzillaz! Luckily, we’ve got pix of Bratzillaz Back 2 Magic, and the new Witchy Glam Princess line as well!

Bratzillaz Back 2 Magic prototypes! Click to view full-size!

Bratzillaz Back 2 Magic prototypes! Click to view full-size!

First up is Back 2 Magic, the “2nd edition” Bratzillaz line! We’re assuming the top photo is for that line, as Sashabella, Meygana, Jade, and the two new witches are seen. We aren’t sure who it is in the bottom pic, but they are wicked glam for sure! We are SO loving the pets, too!

Bratzillaz Witchy Glam Princess prototypes! Click to view full-size!

Bratzillaz Witchy Glam Princess prototypes! Click to view full-size!

And now here is the line we’ve all been waiting for – Witchy Glam Princess!! We aren’t sure who is who, and quite frankly, we don’t care! All three of these witches are just absolutely enchanting!! Honestly, we can’t even choose a favorite between the three! Their fashions are totally regal and way over-the-top, and the bird cage accessories are wicked adorbs!

And next is a doll line we honestly didn’t think would have a fall 2013 line, but they do, and they’re looking cute as ever! Here are the two new fall Moxie Girlz lines!

Moxie Girlz Party Favors prototypes! L-R: Avery, Sophina, and Lexa! Click to view full-size!

Moxie Girlz Party Favors prototypes! L-R: Avery, Sophina, and Lexa! Click to view full-size!

This line, just called “Party Favors”, features the girlz in funky bright colors and fashions that double as party favor accessorie for you, too! We are sooo loving those hair colors!!

Moxie Girlz Snap 'N' Style prototypes! Click to view full-size

Moxie Girlz Snap ‘N’ Style prototypes! Click to view full-size

And this line is called “Snap ‘N’ Style”. Once again the girlz are rocking the awesome bright colors in their hair and their fashions! These girlz look to include flowers and things that snap onto their dresses – way cute!!

And next up is the Sew Magical, Sew Cute… Lalaloopsy! In all honesty, we haven’t followed this line too closely, so excuse us if we make some mistakes, but we know how strong of a fanbase the Lalas have and know that you would just love to see some of what’s comin’ up!

Lalaloopsy Silly Hair with yarn hair! Click to view full-size!

Lalaloopsy Silly Hair with yarn hair! Click to view full-size!

MORE Silly Hair with yarn! Click to view full-size!

MORE Silly Hair with yarn! Click to view full-size!

These are the new take on Lalaloopsy’s popular Silly Hair line. This time, the dolls will feature REAL yarn hair to style! Loving that length!

New Lalaloopsy Alien and woodland creature(?) doll prototypes! Click to view full-size!

New Lalaloopsy Alien and woodland creature(?) doll prototypes! Click to view full-size!

Lalaloopsy peppermint doll prototype! Click to view full-size!

Lalaloopsy peppermint doll prototype! Click to view full-size!

And above are three upcoming “mainline” Lalaloopsy dolls. We don’t know of their names, but you might! Looks to be an alien, a woodland creature of some sort (LOL!) and a really sweet peppermint-themed doll!

Lalaloopsy Factory dolls prototypes! Click to view full-size!

Lalaloopsy Factory dolls prototypes! Click to view full-size!

And above are from the upcoming Lalaloopsy “Factory” line. Very similar to Bratzillaz Switch-A-Witch, in that it allows you to create your own Lalaloopsy doll! Looks like LOTS of fun mix & match combos will be available, too cute!

 

Well, that’s all for now! We are SO stoked for the fall releases to come out now more than ever!!! What do you think of this fun sneak peek? Let us know on facebook, or on twitter!

 

Stay Tuned & Stay Stylin’!
Bratz Boulevard