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Hey Bratz Fans!

****6/23/14 UPDATE!****
We have received confirmation from MGA that our theory was in fact correct! The “Bratz Classicz” title is NOT just a one-off release, but will actually be an umbrella title used to cover all existing Bratz media – The movies & TV episodes! Hooray!

As we’re sure you all remember, a few months back, the Bratz took to their official facebook to ask the fans what they would like to be the title of an upcoming Bratz TV series box set! Of course, everybody was jumping for joy – this would mark the first ever box set of the Bratz TV series to ever be released in the US, and was a definite major step in the right direction for the Bratz’ marketing! Now, a little bit later, a new Bratz DVD box set has popped up at Walmart stores very unexpectedly, using the winning title: “Bratz Classicz”! However it is not at all what anyone was expecting… Check out the cover below, found and shared on instagram by the amazing littlemissnoname!

Bratz Classicz 6 Movie Collection! Click to view full size.

Bratz Classicz 6 Movie Collection! Click to view full size.

Hm… Unless this is the first in a series of DVDs under the title, we’re honestly disappointed! The Bratz have already released box sets of their movies – and ones that made more sense at that (Bratz Go To Paris is included, but not Rock Angelz…?). And that aside, the packaging looks a little random and not nearly as iconic or retrospective as many fans were hoping based on the title. The stars and gradient backgrounds are borrowed from 2010’s branding, while the “art” is from the Passion 4 Fashion Diamondz DVD cover, and the logo and impact font are all from last year! We’re seriously hoping this is just one release in an upcoming series of “Bratz Classicz”, perhaps as a one-off release just for Walmart (Note that it’s an exclusive, and the surprisingly low price for a box set). You can trust that we’ll be asking our peeps at MGA for the full story! So…

Stay Tuned & Stay Stylin’!
Bratz Boulevard

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Hey Bratz Fans!

Today, Amazon has added photos to even more of its listings for this fall’s MGA dolls! We now have photos for Bratz Costume Bash, Bratz Basic Fall 2013, and Bratzillaz Back to Magic! Check ’em all out below.

L-R: Yasmin, Cloe, Sasha, and Jade! Click to view massive full size!

L-R: Yasmin, Cloe, Sasha, and Jade! Click to view massive full size!

First, here is the new Bratz Basic Yasmin, Cloe, and Jade! We added Sasha to the photo as well, though we already saw – and addressed – her the other day. How amazing is this collection?! The core four is dressed to impress in super trendy fashions that also have quite a bit of edge! Yasmin’s outfit is perhaps the most on-trend in our opinions. Just look at that floral denim!! And we’re very happy to see that shoe mold again. Cloe is a major favorite of ours as well. Her look is VERY urban and edgy! The high-waisted leather shorts are HOT, as is the netted top with purple leather bustier! We aren’t incredibly thrilled about her molded purple legs, but it really isn’t an issue, and just adds to the sassy, skin-tight look of her outfit! We will say we would have loved her to include the fingerless gloves and chain belt shown in her art, but with the basic boxes being half-exposed, it makes sense for MGA to omit pieces like that, which would be incredibly easy to steal. Jade is another stunner with her edgy “goth schoolgirl”-esque look! We are so stoked to see another Jade in pigtails, and the red streaks are just awesome – we were getting bored with all the pink! Her makeup is equally rad, with her deep red lips! The outfit Kool Kat is rockin’ is too cool as well! We are loving the use of plaid, as well as the kitty face on her top – definitely a throwback to Jade’s early wardrobe!! Like Cloe, Jade also has molded leggings, but it’s really not a big deal since this line isn’t articulated anyways. The new shoe mold on Jade is amazing! We are really happy to see so many new shoes this fall, and the fact that MGA is getting back to painting the molded details make them all even better!!

L-R: Yasmin, Cloe, and Jade! Click to view massive full size.

L-R: Yasmin, Cloe, and Jade! Click to view massive full size.

And now here is this year’s “Halloween” line – Bratz Costume Bash! This line is so cool because it takes the quirkiness of the old 2006-2008 Costume Party collections, and adds a touch of last year’s Chic Mystique over-the-top attitude! It appears there’s no Sasha in the line at the moment. Yasmin is going to the bash dressed a cute cowgirl with an adorable little pink and white hat (Which is a new mold!), a bandana scarf, a tiny badge (Love it!!), and some classic Bratz Wild Wild West boots! We’d also like to point out that all three dolls come with purses. Sadly, they aren’t fabric, but the fact that we’re getting this many accessories this fall is totally something to celebrate! Cloe is probably the most OTT, as a 70’s hippie chick! We’ll admit, this look is more of a typical costume store-style hippie than a legitimate one, but we suppose that was the point of the line! A Cloe dressed in trendy boho chic clothes wouldn’t make much sense for a Costume Bash 😉 Our absolute favorite thing about this Cloe would be her shoes. No, you aren’t seeing things, MGA is seriously bringing back the fan-favorite Bratz Princess shoes for this line! We also love her long, super-curly hair and funky purple streaks! Jade would have to be our all-time favorite of the line, hands down. We don’t quite understand why she’s a gingerbread girl for Halloween – but Jade’s always been known for her quirky cool style! This doll is just SO cool and unique! From the intricately-styled white and red hair (peep the awesome “cookie” accessory!) to her (molded) stripey peppermint leggings, she is just so well put together! The little bowtie was a really great touch in our opinions! Also, note the new-new brushes. MGA updated them with the current Bratz logo!

L-R: Victoria, Sashabella, and Meygana! Click to view massive full size.

L-R: Victoria, Sashabella, and Meygana! Click to view massive full size.

And last, but most definitely not least, are Bratzillaz Back to Magic Victoria Antique, Sashabella Paws, and Meygana Broomstix! It appears the dolls we saw last time were very late prototypes, as these are a little different, and in our opinions, even better! We’re assuming Jade J’Adore and Illiana Honesty are shipped in a later assortment, as these three keep appearing together. First is Victoria Antique, who we are still totally loving! She hasn’t changed much from the last photo we saw, though now we can get a view of her witchmark (A snake! And all this time, we thought she was dragon-inspired) and her pet in the box (A wicked cute little turtle-esque creature). The box also reveals that her fave class is “The Science of Brew & Renew”, as her power is taking something old and making it new again! Next is Sashabella, who we are honestly so much more impressed with now! We’re so happy to see that she’s finally got some completely new makeup, with that fun bright palette on her eyes, and slightly more purple lips! The outfit hasn’t changed much, which is fine by us. We are beyond ecstatic to see that the dolls include fabric purses just like the Toy Fair prototypes we exclusively revealed! Meygana also got her glasses back, and traded in her completely braided hair for just a few braids in the front. Her outfit isn’t too different either, though the cape is now argile and doesn’t have the embroidered pattern on it. Worth noting is the new text on the box: “Bratzillaz House of Witchez”. We have no clue what this could be, though we are working on getting an answer if we can! It is interesting that “Glam Gets Wicked” is nowhere in sight, and the Bratzillaz name itself is considerably smaller than the new phrase. One guess we have is that it’s the name of a possible TV special or DVD? We already know that the Witchy Princess segment will have a detailed plot totally worthy of some form of media, so we don’t see why the witchez’ new casual looks couln’t be included in that if it were to happen 😉

UPDATE! One of our amazing friends at MGA has let us know that the “House of Witchez” tagline is NOT the title of anything upcoming, but rather a new way to let consumers know what the brand is about and that the ‘Zillaz are WITCHEZ. This is an awesome response to the ignorant haters, if we do say so ourselves!

So, what are your thoughts on these new fall segments? Let us know on facebook and twitter!

Stay Tuned & Stay Stylin’!
Bratz Boulevard

Hey Bratz Fans!

Fellow fansite Bratz Heaven has once again scored a major scoop with more new amazon listings, this time for two new Bratzillaz segments coming this fall “Bratzillaz Back to Magic” and “Bratzillaz Wicked Glam Princess“!

As the title suggests, Back to Magic is a back-to-school segment for fall, featuring Meygana, Jade, Sashabella, and two new exchange students from India and China: Illiana Honesty and Victoria Antique. We’re predicting this range will be similar in concept to the first edition Bratzillaz line, in that it will include the dolls wearing signature fashions (And new fall outfits for Meygana, Jade, and Sashabella of course) as well as a stand, character spell card, and possibly a pet. Victoria Antique sounds amazing from her name alone, and seeing how the Zillaz represent different nationalities will be really fun to see! Check out links to the listings below.

Sashabella
Jade
Meygana
Illiana
Victoria

Wicked Glam Princess totally sounds like a working title to us, meaning it is likely to change, but the line sounds absolutely enchanting nonetheless! The listings’ detailed description with an actual plot make this segment sound like a biggie for fall, possibly backed by a webisode or even a DVD/TV special of some sort? We seriously hope so! Here’s the story behind the collection:

“While exploring the academy, the Bratzillaz™ discover hidden pictures of Forgotten Princesses (wt) they read about in history class. They recognized them by their birdcage hats, witchmark make-up, and their elegant dresses that look like they are from another time. The Bratzillaz™ use their magic to free the princesses from their picture frames and befriend them.”

That alone gives us super-high hopes for these witches. Birdcage hats and elegant dresses? Sounds like Glam is about to get a little Couture! Could it get any better? Of course! The three princesses in the line are Vinessa Speakers, who we’re guessing has some powers over music, Siernna Calmer, who we think might have some control over emotions, and Angelic Sounds, who we really have no clue what to expect of! Her last name sounds like she could also be a musician… The features for this line are bird-cage hats, glow-in-the-dark bird hair accessories, and probably the aforementioned elegant dresses, too! You can check out the listings for these wicked royals below.

Angelic Sounds
Siernna Calmer
Vinessa Speakers

We are beyond wicked excited for all of these new releases! How about all of you? Let us know on our facebook page, or tweet us!

Stay Tuned & Stay Stylin’!
Bratz Boulevard

Hey Bratz Fans!

Remember the “Holiday Funk n’ Glow” dolls that were announced on QVC earlier this year? Well now, thanks to our pal Domenic, we’ve got photos of them all boxed up from taobao! Check ’em out below

NEW Bratz Holiday Glow dolls, L-R: Yasmin, Cloe, Jade! Note the misspelling of “what” on Yasmin’s box! LOL (Click to view full-size)

We think this line is really cute, and might be good for making a fashionably festive Bratz Christmas display in your home! It is interesting to see that the Holiday Glow dolls don’t include the Holospex glasses, which were one of the main features of this year’s Funk n’ Glow line. So what are your thoughts on these winter beauties? Let us know on the forum, tweet us @BratzBoulevard, or “Like” our facebook page at facebook.com/BratzBoulevard and let us know there!

Stay Tuned & Stay Stylin’!
Bratz Boulevard

Hey Bratz Fans!

To kick off this year’s Licensing International Expo, MGA’s put out some new press releases on mgae.com – one of which is for the Bratzillaz! Check out the story on their site, here 🙂

All five Bratzillaz dolls! L-R; Cloetta Spelletta, Meygana Broomstix, Jade J’Adore, Yasmina Clairvoya, and Sashabella Paws! This photo isn’t from the press release, but it’s fitting right? hehe

International Licensing Expo, Las Vegas, NV. (June 13, 2012) –– Award-winning toy manufacturer MGA Entertainment extends ‘best witches’ to all who love fantasy play with the summer debut of BratzillazTM, an all-new line of charmed fashion dolls who possess extraordinary magical powers. The enchanted good witch cousins of the popular Bratz®, BratzillazTM takes girls on a supernatural flight of imagination and discovery to reveal their own inner secrets and special powers, including the ability to communicate with animals, fly through the air, see into the future and find true love. Designed to encourage a girls’ imagination to dream big, the powers of BratzillazTM will magically appear in retail toy aisles and young girl’s hearts in July 2012.

Prepare to be transported to a mesmerizing world where magic meets glam as MGA Entertainment invites you to meet BratzillazTM:

Cloetta SpellettaTM has the power to change you into anything you want. She’ll help you show there’s two sides to you; Magic Power: Can transform into anything; Witchmark: Moon & Stars Fave Pet: BarkthalameowTM; Fave Class: History of Platform Shoes; Fashion Passion: Girly Glitter.

Jade J’AdoreTM has the power to help you find your one true love. She’ll help you heal your broken heart, too!; Magic Power: Heals broken hearts; Witchmark: Heart Arrow; Fave Pet: KissifussTM; Fave Class: Fashion Magic; Fashion Passion: Urban Witchy.

Yasmina ClairvoyaTM has the power to see the future. She’ll help you be ready for anything coming your way!; Magic Power: Sees into the future; Witchmark: Egyptian Eye; Fave Pet: WinkersTM; Fave Class: Purses & Potions; Fashion Passion: Vintage Romantic.

Sashabella PawsTM has the animal kingdom under her spell. She’ll help you communicate with creatures everywhere!; Magic Power: Can communicate with animals; Witchmark: Tribal Cat Fave Pet: FluffinscruffTM; Fave Class: Exotic Animal Languages; Fashion Passion: Fierce faux fur.

Meygana BroomstixTM not only has the power to fly, but also to make dreams come true. She’ll help make your wildest dreams take flight!; Magic Power: Helps you fly; Witchmark: Wings Fave Pet: WingzyTM; Fave Class: Broom Gymnastics; Fashion Passion: Sporty Supernatural.

In August, BratzillazTM will extend into the digital space with interactive content on http://www.bratzillaz.com, a newly designed website that offers an immersive 3D experience including the cutting edge technology of parallax scrolling, multi platform games, augmented reality experiences, character bios, and more! In a first for MGA Entertainment, BratzillazTM games will also be available on apps for smartphones.

Look for more spellbinding BratzillazTM entertainment to manifest throughout the year, including a series of original animated webisodes, music videos, and licensed consumer products.”

OH EM GEE, where do we begin?! Firstly, we love the girls’ bios! Cloetta’s favorite class being “History of Platform Shoes” is a hilariously cute touch, and we know that the Bratz know plenty about those! The blurbs about their marketing strategies sound amazing too – music videos?! Apps?!?! MGA is going all out with this line! We’ll have to geek out for a second and gush over the parallax scrolling to be featured in the website’s design too LOL (For those who don’t know, parallax scrolling is basically when different graphics on a website move around the screen at different speeds. It’s a big trend at the moment and can give websites an awesome 3D effect!) Well, that’s all for now, but we’ll keep everyone updated on the happenings at LX12! 🙂

Stay Tuned & Stay Stylin’!

Bratz Boulevard