Hey Bratz & Novi Stars Fans!

Sorry for not posting in a little bit – there just hasn’t been much news for Bratz or Bratzillaz recently! But another MGA doll brand, Novi Stars, has been getting a lot of buzz lately in the community after a rumor that they would be cancelled next year hit the net. While there’s been plenty of speculation about their cancellation, we wanted to get the full scoop, so we asked one of our great friends on the Novi Stars team about it!

Novi Logo

It was confirmed that at the moment, there definitely will not be any new Novi Stars products for spring 2014, but that the fall 2013 line is still going to store shelves (Many of the new dolls have actually been out for a little while now!) and it was also made clear to us that Novi as a whole is not “cancelled” or “discontinued” just yet, and that if sales pick up dramatically this fall, it’s VERY likely that we’ll see more from them in the future! Our cosmic pal also added  that “Things change from week to week or even day to day [at MGA]. Hardly anything is ever set in stone.” and reminded us that “It’s all about sales numbers. If people don’t buy, stores don’t order new product. They won’t take a risk on something with a small interest group”

So that’s the official word on Novi Stars at the moment! If you’re after anything from the new fall lines, we would definitely recommend grabbing them while you can, and be sure to spread the word to all the Novi fans you know. If sales go up a lot, the brand can easily be saved! We know there are a lot of older collectors who like the Novi Stars, so we did suggest to our friend on Team Novi that they could possibly rebrand as something more geared towards an older audience with lower production, and that idea has been forwarded to the head of the Novis. Keep your fingers (and antennae) crossed!

Stay Tuned & Stay Stylin’!
Bratz Boulevard

8/20/13 UPDATE!!!

Not only is the Novi Stars brand NOT discontinued just yet, but MGA is actually in the process of bringing them to more international markets! They’re hoping to achieve a similar success as the Moxie Girlz, which according to MGA sell “really well internationally and just okay in the US.” Let’s hope the Novis really blast off overseas! 🙂

UPDATE #2!!!

Our great friend Maurice has made a petition to keep the Novi Stars alive! Even though we now know that the brand isn’t discontinued, a petition could be great positive reinforcement in addition to a spike in sales! Sign it here 🙂

Bratz Survey 2013!

January 17, 2013

Hey Bratz Fans!

Those of you on flickr know that our own Alex has his own yearly Bratz survey every January to collect all the fans’ feedback and opinions on the Bratz, to share with MGA and make the girlz even better! Well this year is no different, except now the survey is on flickr and here at Bratz Boulevard so even more people can participate!

If you have a flickr account, please post your responses here, and if not, then share your thoughts in the comments on this post, or our facebook page! And without further ado, here are the questions!

1.)Of all the besties in the Bratz Pack, which old fave would you like to see back the most?

2.)What’s one of your all-time favorite Bratz lines that you’d LOVE to see refreshed?

3.)What else would you like to see the Bratz doing? What kinds of styles should they explore, and where should they go next in terms of fashion?

And now the biggest question of all!
4.)Who would you consider to be a #RealBratz? It can be you, someone you know, or even someone you don’t know personally, but know of! For example: <a href=”http://www.seventeen.com/college/advice/girls-who-started-businesses&#8221; rel=”nofollow”>www.seventeen.com/college/advice/girls-who-started-busine…</a>

What is a #RealBratz? Real Bratz are game changers, innovators, and strong leaders! People who aren’t afraid to shake things up and create their own lane in life! A Real Bratz is someone who challenges themselves as well as their friends to unleash their passions and express themselves! If you’re having trouble deciding whether or not your candidate is a #realbratz, ask yourself this; “Would (candidate) A.) Change the world by thinking of something great to do that no one else has done yet and doing it, B.) Work for someone that is changing the world and doing great things, or C.) Avoid change altogether” If they fit option A, you’ve got a #RealBratz! Of course the Bratz are all about diversity, so we want all kinds of people – girls, boys, icons, and up-and-comers! If they’re making a difference and doing things their own way, we’d love to hear about them!

You can nominate someone by telling us about who you’re nominating and why, and we’d love to see some video entries too! If you’re nominating yourself or a friend, feel free to make a video of them and link to it in your response!


ImageThanks so much, Bratz fans! We can’t wait to read your responses and share them with the Bratz Team!
Stay Tuned & Stay Stylin’!
Bratz Boulevard