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Hey Bratz Fans!

Just over a week ago, we unveiled some amazing Bratz designs by Youngsin Kwon from that mysterious era in 2009 when the girlz’ fate was still in legal limbo. Seeing some of those sketches and prototypes gave us all an awesome look at what almost was, as well as a behind-the-scenes-peek at some of the released dolls in their earliest forms! Being as nosy curious as we are, we just had to try and reach out to the designer herself, and to our delight, she got back to us! Since her time with the Bratz, Youngsin has totally kept herself busy as a successful designer at huge places like A&F, Disney Korea, Sanrio, and is currently designing for Korea’s largest toy company, Young Toys! And despite her understandably packed schedule, Miss Kwon has agreed to let us interview her, and we want you to help us!

BB Youngsin Interview

Keep in mind how totally monumental this is! Before now, we’d probably never learn anything more about what MGA had planned for the Bratz in fall 2009, and certainly not into 2010, but now we’ve got direct access to the woman who designed it all! This is also a great opportunity to learn more about what it takes to become a fashion designer, as well as the process of designing for Bratz, and dolls in general! Aren’t you psyched?! :D

You can comment your questions below, or submit them on facebook, twitter, tumblr, and flickr too!

Stay Tuned & Stay Stylin’!
Bratz Boulevard

Hey Bratz Fans! We’ve finally got some Bratz news to share, or well, it’s news to us! The blog of a former MGA designer was brought to our attention, and we are floored by what’s on it! The blog is called Sparkling and Sensuous, and is that of Youngsin Kwon, former Bratz & Moxie Girlz designer for MGA! In 2011 (How on Earth did we all miss this?!), Kwon posted quite a few of her designs for the Bratz, and Moxie Girlz, and we are living! Check them all out below.

Top L-R: Unreleased Costume Party Jade, Unreleased Alter Ego Jade, Fall 2008 Passion 4 Fashion Cloe. Bottom L-R: Unreleased Costume Party Yasmin, Play Sportz X-Treme Motocross Jade, Fall 2008 Passion 4 Fashion Cloe. Click to view BIG full size!

Top L-R: Unreleased Costume Party Jade, Unreleased Alter Ego Jade, Fall 2008 Passion 4 Fashion Cloe. Bottom L-R: Unreleased Costume Party Yasmin, Play Sportz X-Treme Motocross Jade, Fall 2008 Passion 4 Fashion Cloe. Click to view BIG full size!

Some of these should look pretty familiar to you guys, like the unreleased 2009 Costume Party line that was briefly on mgae.com, or the Passion 4 Fashion fall 2008 line which obviously did come out, but is it not totally AMAZING to see them in their earliest stages on paper?! It’s also fun to note how the designs were changed for production. And what shouldn’t look familiar is the never-before-heard-of Alter Ego line! We have to wonder if this idea is what led to the Moxie Girlz’ spring 2010 More2Me range? The designs Jade is rockin’ here are totally more edgy than anything from that, though. Imagine a Jade with hair like that?! *_*

Top L-R: Party 2009 Yasmin, Unreleased Magic Hair Fall 09 Jade, Pampered Petz Jade. Bottom L-R: Party 2009 Sasha, Unreleased Magic Hair Fall 09 Yasmin, Pampered Petz Yasmin. Click to view full size!

Top L-R: Party 2009 Yasmin, Unreleased Magic Hair Fall 09 Jade, Pampered Petz Jade. Bottom L-R: Party 2009 Sasha, Unreleased Magic Hair Fall 09 Yasmin, Pampered Petz Yasmin. Click to view full size!

This second set is especially interesting, as we get a peek at what was planned for the fall 2009 Magic Hair range! Previously, there was just a prototype for the Big Bratz Yasmin from the line (Note the obvious “scene queen” inspiration!) From what we have so far, it looks like the focus would have been on color, but maybe cutting layers, too? So many questions! Also worth noting is Party Sasha’s adorable sketch with her more textured, and lighter-colored, hair! Thank goodness those sneakers were upgraded to Princess heels though ;)

Top L-R: Iconz Jade, Unreleased Best Friends Cloe & Yasmin 2-pack. Bottom L-R: Iconz Sasha, Unreleased Rebel Royalty Jade! Click to view full size.

Top L-R: Iconz Jade, Unreleased Best Friends Cloe & Yasmin 2-pack. Bottom L-R: Iconz Sasha, Unreleased Rebel Royalty Jade! Click to view full size.

The third and final set of Bratz designs is one that really stands out to us, ‘cuz we get a peek at the original ideas for Iconz (Jade’s parasol – eep! And again, thank goodness for editing in Sasha’s case, LOL), as well as the original (Again very “Scene Queen”-influenced) Best Friends 2-pack, which eventually ended up with the Moxie Girlz, and another totally NEW discover, the “Rebel Royalty” line! Now it’s no secret that MGA had toyed with that idea before, as the working titles for the fan-fave Bratz Princess line were “Rebel Princess” and “Ragin’ Royals”, but who would have suspected a more urban, street-fashioned sequel was in the works for ’09, or maybe even 2010?! We love love LOVE the inclusion of the mask, and that yellow fur!

Top L-R: Basic Fall 2010 Avery (On Kellan!), Magic Snow Sophina, Unreleased Costume Party Clown Sophina. Bottom L-R: Unreleased "Granola Girl" Monet, Magic Snow Avery, and Magic Hair Stamp 'n' Style Sophina! Click to view BIG full size

Top L-R: Basic Fall 2010 Avery (On Kellan!), Magic Snow Sophina, Unreleased Costume Party Clown Sophina. Bottom L-R: Unreleased “Granola Girl” Monet, Magic Snow Avery, and Magic Hair Stamp ‘n’ Style Sophina! Click to view BIG full size

And while some of you might not be too into the Moxie Girlz, we couldn’t leave out the FAB sketches for them! Sophina’s crimps are everything, and we can only imagine what “Granola Girl” was for x) So, what are your thoughts? Anything you wish we got in 2009? Any ideas you’d like to see revisited at some point? Sound off on facebook, twitter, and tumblr!

Stay Tuned & Stay Stylin’! Bratz Boulevard

Hey Again Bratz Fans!

Even though we just barely made the announcement of this brand a few hours ago, we’ve already got an update! Target.com actually has quite a few products listed that are not as easy to get to! Looks like MGA has some big plans for this brand during the spring. Fashion packs, multipacks, a styling head, and more! Check it all out below :)

Vi-and-Va Core Dolls

L-R: Roxxi, Valentina, Viviana, and Felicia! Click to view full size

L-R: Roxxi, Valentina, Viviana, and Felicia! Click to view HUGE full size

Listings (With more photos!) for: GroupRoxxi, Valentina, Viviana, and Felicia

Roxxi: “Roxxi™ can be a bit of a klutz, but put on some music and she will suddenly become elegant and graceful with all kinds of dance moves, from ballet to hip-hop to salsa.

Roxxi™ is wearing her dancing shoes and outfit, ready to bust a move at any family gathering, sharing her talents as La Bailarina (The Dancer). Roxxi™ doll comes with her very own boom box radio to play her dancing tunes and a dance magazine, too!”

Valentina: ‘”I’m Valentina but everyone calls me Va.” Va is so neat and organized. She loves learning to cook from her mother and grandmothers. She’s already perfected some seriously awesome, savory family recipes, like empanadas.

Va is dressed perfectly for playing hostess with her festive dress, serving up delicious family favorites. Va comes with a tray of homemade empanadas and a recipe book of her grandmother’s famous cultural recipes to help show her talents as La Chef (The Cook).”

Viviana: ‘”I’m Viviana but everyone calls me Vi.” Vi is spontaneous and easy going. She’s passionate about sharing her love of music, and she’s always ready to break out her guitar at family gatherings.

Vi is wearing a comfy, laid back outfit that shows her musical style, ready to perform! Vi is always in-tune with her funky blue guitar and music sheets to help showcase her talents as La Cantante (The Singer).”

Felicia: “Felicia™ sometimes finds it hard to focus, but then, out of nowhere, she’ll have a creative explosion and come up with a genius idea for her next artistic masterpiece.

Felicia™ is dressed for creativity in a stylish jacket and colorful leggings. Felicia™ doll comes with a paint box, paint tray, and brush will help her create her next colorful canvas as La Artista (The Artist).”

A Deluxe Activity line, featuring only the title characters, “Vi and Va”, is also on the way. Check ‘em out below.

L-R: Viviana and Valentina. Click to view HUGE full size!

L-R: Viviana and Valentina. Click to view HUGE full size!

Listings for Viviana (Fashion Designer) and Valentina (Hair Stylist)

Viviana: “Vi loves creating art, even if it’s on her own clothes! Help Vi create a wearable masterpiece with an outfit you can design over and over again! Color it with a marker and stamp roller, or add stylish stickers. Now you can become Vi’s fashion designer! It’s so easy!

You can decorate Vi’s white tunic with 2 easy-to-use stamp rollers and an inkpad. Use the marker and stickers to add extra festive fun to her outfit! It’s so easy to do again and again if you just wash with soap and warm water to remove the design to start all over! Includes 10+ pieces”

Valentina: “Va loves to entertain, and changing her hairstyle helps her get into the festive mood. Whether it’s using colored chalk, styling with beautiful ribbons and flowers, or brushing her hair for a silky shine, she always finds new ways to shine as a Hair Stylist. Style and accessorize Va’s hair and yours too, so that you both always look ready to join in any family celebration. It’s so easy!

Just thread floral ribbons and clip in Va’s hair and add colored hair chalk for more festive fun! When you are done, just wash with soap and warm water to remove the hair chalk to do it again and again. You can do this on your own hair, too! Includes 10+ pieces!”

Also in store for everyone is a Vi-and-Va 2-Pack, which features the sisters celebrating their Sweet 16 and Quinceañera. We think it’s a really cute idea and a fun way to blend American and Latin-American cultures!

Vi-and-Va Birthday Celebration

Click to view HUGE full size!

Listing for Vi-and-Va Birthday Celebration!

“Big sister, Vi, comes with her very own silver tiara, a gift box, and a purse, and little sister, Va, is wearing a gold tiara, a fur shrug, floral corsage, and purse. Both girls come with invitations to their sweet 15 and sweet 16 birthday party… and guess what!?! They are inviting you to come join in the family celebration!

Coordinates with the Vi-and-Va Styling Head and Role Play Dress up (sold separately)”

And on the topic of the styling head, that is also something coming out!

Click to view HUGE full size

Click to view HUGE full size

Listing for Styling Head

“It’s Viviana’s™ sweet 16 and Valentina’s™ sweet 15 sister celebration birthday party and you’re invited! Join the celebration with their friends and family.

Now you can help Vi look party-perfect with sparkly gemstone earrings, a silver tiara, and you can style her hair with the bun tool and brush. Design her hair style (and yours to match!) in so many ways from a braid to a pony tail to a fun party up-do! You can get party ready too when you share her tiara and clip-on earrings! But her look isn’t complete until the amazing transformation of Vi’s make-up magically changes color with water, too!

Coordinates with the Vi-and-Va Birthday Celebration dolls (sold separately)”

To see everything on Target.com in one go, click here!

So, now that we’ve got the bios for each character, as well as a look at what we can expect for the brand, what are your thoughts? Are Vi-and-Va your cup of tea? Let us know on facebook, twitter, or tumblr!

Also check out our most recent article on this line for even more info!

Stay Tuned & Stay Stylin’!
Bratz Boulevard

Surprise! Meet Vi-and-Va!

January 4, 2015

Hey Bratz Fans! Happy New Year!

"Viviana™ and Valentina™ are Vi and Va™! Two sisters and best friends with their cousins, Felicia™ and Roxxi™. Every day is an adventure and a reason to celebrate the bond of family and friendship."

“Viviana™ and Valentina™ are Vi and Va™! Two sisters and best friends with their cousins, Felicia™ and Roxxi™. Every day is an adventure and a reason to celebrate the bond of family and friendship.”

Now, while we obviously can’t talk about this year’s Bratz yet, as you can guess from the above logo,we do have some other MGA news to share! Just yesterday, a mysterious new display popped up at a Target in Houston, Texas, featuring some VERY mysterious and totally MGA-style artwork! (Check out the original spotting here on flickr!) We asked one of our peeps at MGA, but before we could even get an answer, our awesome friend, Teahoshi, got the full scoop! The new brand is called “Vi-and-Va”, and appears to be kind of like a new, more family-focused, Bratz Kidz-styled line? At least the artwork is very similar! Check out their cute illustration below!

Vi-and-Va! L-R: Felicia, Viviana, Valentina, and Roxxi! Click to view full-size

Vi-and-Va! L-R: Felicia, Viviana, Valentina, and Roxxi! Click to view full-size

Their names, Felicia, Viviana, Valentina, and Roxxi, should sound pretty familiar to any Bratz fan, as 3/4 of them are from the girlz themselves! Name recycling isn’t anything new for MGA, but it is interesting that they chose such memorable ones! Regardless, they are pretty cute! Teahoshi also shared the news that they have listings on Target.com! Check out the photos, and links to the listings, below :)

The Vi-and-Va girls in their fashion packs! L-R: Roxxi, Valentina, Viviana, and Felicia! Click to view HUGE full size.

The Vi-and-Va girls in their fashion packs! L-R: Roxxi, Valentina, Viviana, and Felicia! Click to view HUGE full size.

Vi-and-Va Fashion Pack Assortment

Vi-and-Va Felicia and Roxxi Fashion Packs

Individual listings for fashion packs for Felicia and Roxxi

Their descriptions appear to be for “Vi” and “Va”‘s fashions, so check out the descriptions on those below.

“I’m Valentina but everyone calls me Va.”

Va is so neat and organized. She loves learning to cook from her mother and grandmothers. She’s already perfected some seriously awesome, savory family recipes, like empanadas.

Va’s outfit makes her party perfect! This festive floral dress is what she plans to wear to her next family event when she is serving up more of her grandmother’s family recopies. Also, includes are worry doll friend.

Valentina™ doll sold separately.

“I’m Viviana but everyone calls me Vi.”

Vi is spontaneous and easy going. She’s passionate about sharing her love of music, and she’s always ready to break out her guitar at family gatherings.

This comfy, laid back outfit is Vi’s wardrobe change for her next musical performance! Fashion pack includes a comfy, laid-back shirt, teal headband and festive floral shorts! Also, includes are worry doll friend.

Viviana™ doll sold separately.

"Roleplay Accessory Pack" Click to view full-size

“Roleplay Accessory Pack” Click to view full-size

And one very CUTE accessory pack! Notice that fab art on the package?!

It’s Viviana’s™ sweet 16 and Valentina’s™ sweet 15 sister celebration birthday party and you’re invited to get dressed up and join the fun!

Dress up like Vi with a fluffy faux fur shawl shrug and a sparkly gold tiara and come join her family celebration! She even comes with her very own floral corsage!

Coordinates with the Vi-and-Va Birthday Celebration dolls (sold separately)

Okay, we have to admit, we’re a little surprised that these are teens! But nonetheless, they are pretty cute, and we’re guessing these are geared more towards a younger market anyways. We like the Latin-influenced vibe and the friends-and-family angle is a fun twist as well! You can follow the brand as they develop on their official website, Pinterest, Instagram, Twitter, and more than likely, their facebook and YouTube channels soon as well!

What are your thoughts? Let us know on our own facebook, twitter, or tumblr!

Hey Bratz Fans!

It’s been a slow news year for us, so we’re sorry for the lack of Bratz updates! But we finally do have something cool to share about our favorite Girls With a Passion for Fashion – We got our hands on the official prototypes and inspiration boards for this year’s international exclusive My Passion Wave 2 Yasmin and Meygan dolls! Check ‘em out below :)

Check out the Bratz' resident beauty guru, Meygan! Click to view full size.

Check out the Bratz’ resident beauty guru, Meygan! Click to view full size.

Indie rocker Yasmin - or should we say Felicia?! Click to view full size.

Indie rocker Yasmin – or should we say Felicia?! Click to view full size.

How seriously stunning are these two?! Luckily (Well for those of you who live in the few places these were sold!) the finished dolls don’t differ too much – Meygan’s accessories actually got a little more detailed, taking some clear inspiration from the makeup case shown in her mood board. One thing we’re extremely curious about is “Indie Song Writer Felicia“! Yes, you’re reading that right, Pretty Princess was going to be a brand new Felicia! To be honest, we’re so relieved that didn’t end up happening. Can you imagine the agony of never being able to own her?! Nonetheless, it’s good to know she’s still being considered by MGA and we would totally LOVE to see the earliest prototype for her as Fe.

So what are your thoughts?! Comment below, or let us know on facebook or twitter!

Stay Tuned & Stay Stylin’!
Bratz Boulevard

NEW Novi Stars for 2014!

October 10, 2014

Hey Bratz – and Novi Stars – Fans!

We’ve got some totally cosmic, and quite surprising news: There are in fact brand new Novi Stars dolls for 2014! You all might remember earlier this year, when we confirmed that the brand (As well as Bratzillaz) would be taking an “international holiday” of sorts during 2014, and not a peep about them has been heard since! Until now, that is. Four brand new characters in the Supernovas and Novi Stars Invasion lines have been spotted on several Russian shopping sites! Check ‘em out below.

Novi Stars Super Novas Doe A. Deere is fuzzy to touch! Click to view full-size.

Novi Stars Super Novas Doe A. Deere is fuzzy to touch! Click to view full-size.

Novi Stars SuperNovas Justina

Novi Stars SuperNovas Justina Hour has moving eyes! Click to view full-size.

Novi Stars Invasion Carmela Sweet is gummy soft and bendable! Click to view full-size.

Novi Stars Invasion Carmela Sweet is gummy soft and bendable! Click to view full-size.

Novi Stars Invasion Frostina Sprinkles is filled with sprinkles! Click to view full-size.

Novi Stars Invasion Frostina Sprinkles is filled with sprinkles! Click to view full-size.

This is definitely out-of-this-world and unexpected! We’re happy to see MGA is keeping their word on the Novis, and it gives us hope for the ‘Zillaz, too! These four new invaders are all really cute and cleverly-designed (Though we must admit the budget seems considerably lower than when they were a full brand) and should they ever hit North America, we’ll be picking them up! As for where anyone else can, it’s hard to say! They’ve only been seen on Russian websites so far, but it’s totally possible they could be going to the UK and other countries as well. We’ll be sure to ask our peeps at MGA and give you all the scoop when we get it!

Stay Tuned & Stay Stylin’!
Bratz Boulevard

Hey Bratz Fans!

****6/23/14 UPDATE!****
We have received confirmation from MGA that our theory was in fact correct! The “Bratz Classicz” title is NOT just a one-off release, but will actually be an umbrella title used to cover all existing Bratz media – The movies & TV episodes! Hooray!

As we’re sure you all remember, a few months back, the Bratz took to their official facebook to ask the fans what they would like to be the title of an upcoming Bratz TV series box set! Of course, everybody was jumping for joy – this would mark the first ever box set of the Bratz TV series to ever be released in the US, and was a definite major step in the right direction for the Bratz’ marketing! Now, a little bit later, a new Bratz DVD box set has popped up at Walmart stores very unexpectedly, using the winning title: “Bratz Classicz”! However it is not at all what anyone was expecting… Check out the cover below, found and shared on instagram by the amazing littlemissnoname!

Bratz Classicz 6 Movie Collection! Click to view full size.

Bratz Classicz 6 Movie Collection! Click to view full size.

Hm… Unless this is the first in a series of DVDs under the title, we’re honestly disappointed! The Bratz have already released box sets of their movies – and ones that made more sense at that (Bratz Go To Paris is included, but not Rock Angelz…?). And that aside, the packaging looks a little random and not nearly as iconic or retrospective as many fans were hoping based on the title. The stars and gradient backgrounds are borrowed from 2010’s branding, while the “art” is from the Passion 4 Fashion Diamondz DVD cover, and the logo and impact font are all from last year! We’re seriously hoping this is just one release in an upcoming series of “Bratz Classicz”, perhaps as a one-off release just for Walmart (Note that it’s an exclusive, and the surprisingly low price for a box set). You can trust that we’ll be asking our peeps at MGA for the full story! So…

Stay Tuned & Stay Stylin’!
Bratz Boulevard

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