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Hey Bratz Fans! We’ve finally got some Bratz news to share, or well, it’s news to us! The blog of a former MGA designer was brought to our attention, and we are floored by what’s on it! The blog is called Sparkling and Sensuous, and is that of Youngsin Kwon, former Bratz & Moxie Girlz designer for MGA! In 2011 (How on Earth did we all miss this?!), Kwon posted quite a few of her designs for the Bratz, and Moxie Girlz, and we are living! Check them all out below.

Top L-R: Unreleased Costume Party Jade, Unreleased Alter Ego Jade, Fall 2008 Passion 4 Fashion Cloe. Bottom L-R: Unreleased Costume Party Yasmin, Play Sportz X-Treme Motocross Jade, Fall 2008 Passion 4 Fashion Cloe. Click to view BIG full size!

Top L-R: Unreleased Costume Party Jade, Unreleased Alter Ego Jade, Fall 2008 Passion 4 Fashion Cloe. Bottom L-R: Unreleased Costume Party Yasmin, Play Sportz X-Treme Motocross Jade, Fall 2008 Passion 4 Fashion Cloe. Click to view BIG full size!

Some of these should look pretty familiar to you guys, like the unreleased 2009 Costume Party line that was briefly on mgae.com, or the Passion 4 Fashion fall 2008 line which obviously did come out, but is it not totally AMAZING to see them in their earliest stages on paper?! It’s also fun to note how the designs were changed for production. And what shouldn’t look familiar is the never-before-heard-of Alter Ego line! We have to wonder if this idea is what led to the Moxie Girlz’ spring 2010 More2Me range? The designs Jade is rockin’ here are totally more edgy than anything from that, though. Imagine a Jade with hair like that?! *_*

Top L-R: Party 2009 Yasmin, Unreleased Magic Hair Fall 09 Jade, Pampered Petz Jade. Bottom L-R: Party 2009 Sasha, Unreleased Magic Hair Fall 09 Yasmin, Pampered Petz Yasmin. Click to view full size!

Top L-R: Party 2009 Yasmin, Unreleased Magic Hair Fall 09 Jade, Pampered Petz Jade. Bottom L-R: Party 2009 Sasha, Unreleased Magic Hair Fall 09 Yasmin, Pampered Petz Yasmin. Click to view full size!

This second set is especially interesting, as we get a peek at what was planned for the fall 2009 Magic Hair range! Previously, there was just a prototype for the Big Bratz Yasmin from the line (Note the obvious “scene queen” inspiration!) From what we have so far, it looks like the focus would have been on color, but maybe cutting layers, too? So many questions! Also worth noting is Party Sasha’s adorable sketch with her more textured, and lighter-colored, hair! Thank goodness those sneakers were upgraded to Princess heels though 😉

Top L-R: Iconz Jade, Unreleased Best Friends Cloe & Yasmin 2-pack. Bottom L-R: Iconz Sasha, Unreleased Rebel Royalty Jade! Click to view full size.

Top L-R: Iconz Jade, Unreleased Best Friends Cloe & Yasmin 2-pack. Bottom L-R: Iconz Sasha, Unreleased Rebel Royalty Jade! Click to view full size.

The third and final set of Bratz designs is one that really stands out to us, ‘cuz we get a peek at the original ideas for Iconz (Jade’s parasol – eep! And again, thank goodness for editing in Sasha’s case, LOL), as well as the original (Again very “Scene Queen”-influenced) Best Friends 2-pack, which eventually ended up with the Moxie Girlz, and another totally NEW discover, the “Rebel Royalty” line! Now it’s no secret that MGA had toyed with that idea before, as the working titles for the fan-fave Bratz Princess line were “Rebel Princess” and “Ragin’ Royals”, but who would have suspected a more urban, street-fashioned sequel was in the works for ’09, or maybe even 2010?! We love love LOVE the inclusion of the mask, and that yellow fur!

Top L-R: Basic Fall 2010 Avery (On Kellan!), Magic Snow Sophina, Unreleased Costume Party Clown Sophina. Bottom L-R: Unreleased "Granola Girl" Monet, Magic Snow Avery, and Magic Hair Stamp 'n' Style Sophina! Click to view BIG full size

Top L-R: Basic Fall 2010 Avery (On Kellan!), Magic Snow Sophina, Unreleased Costume Party Clown Sophina. Bottom L-R: Unreleased “Granola Girl” Monet, Magic Snow Avery, and Magic Hair Stamp ‘n’ Style Sophina! Click to view BIG full size

And while some of you might not be too into the Moxie Girlz, we couldn’t leave out the FAB sketches for them! Sophina’s crimps are everything, and we can only imagine what “Granola Girl” was for x) So, what are your thoughts? Anything you wish we got in 2009? Any ideas you’d like to see revisited at some point? Sound off on facebook, twitter, and tumblr!

Stay Tuned & Stay Stylin’! Bratz Boulevard

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Hey Bratz Fans!

It’s been a slow news year for us, so we’re sorry for the lack of Bratz updates! But we finally do have something cool to share about our favorite Girls With a Passion for Fashion – We got our hands on the official prototypes and inspiration boards for this year’s international exclusive My Passion Wave 2 Yasmin and Meygan dolls! Check ’em out below 🙂

Check out the Bratz' resident beauty guru, Meygan! Click to view full size.

Check out the Bratz’ resident beauty guru, Meygan! Click to view full size.

Indie rocker Yasmin - or should we say Felicia?! Click to view full size.

Indie rocker Yasmin – or should we say Felicia?! Click to view full size.

How seriously stunning are these two?! Luckily (Well for those of you who live in the few places these were sold!) the finished dolls don’t differ too much – Meygan’s accessories actually got a little more detailed, taking some clear inspiration from the makeup case shown in her mood board. One thing we’re extremely curious about is “Indie Song Writer Felicia“! Yes, you’re reading that right, Pretty Princess was going to be a brand new Felicia! To be honest, we’re so relieved that didn’t end up happening. Can you imagine the agony of never being able to own her?! Nonetheless, it’s good to know she’s still being considered by MGA and we would totally LOVE to see the earliest prototype for her as Fe.

So what are your thoughts?! Comment below, or let us know on facebook or twitter!

Stay Tuned & Stay Stylin’!
Bratz Boulevard

Hey Bratz Fans!

Our pal CheeChee found some NEW 2014 promo shots for us of the new “Duct Tape Fashion by Bratz” (AKA Project Bratz!) and My Passion Wave 2 dolls! Check ’em out below 🙂

Duct Tape Fashion by Bratz! L-R: Jade, Cloe, Yasmin. Click to view full size

Duct Tape Fashion by Bratz! L-R: Jade, Cloe, Yasmin. Click to view full size

Duct Tape Fashion by Bratz Yasmin in box! Click to view full size

Duct Tape Fashion by Bratz Yasmin in box! Click to view full size

Bratz My Passion Wave 2: L-R: Meygan the stylist and Yasmin the songwriter! Click to view full size

Bratz My Passion Wave 2: L-R: Meygan the stylist and Yasmin the songwriter! Click to view full size

How cute are they all in these new, professional photos?! We’re a little bummed to miss out on them, but we know when the girlz come back to the US, they’ll be better than ever! For now, international fans can look for these two awesome new lines in stores soon!

Stay Tuned & Stay Stylin’!
Bratz Boulevard

 

 

Bratz 2014 Announcement!

January 17, 2014

Hey Bratz Fans!

After months and months of waiting (We’ve been sitting on this secret since October 2013!) we are so happy to finally make our much-hyped announcement regarding the Bratz and their plans for 2014!

bratz announcement

We’re sure a lot of you have been very curious, and maybe even worried about the brand lately, and for good reason! No new promo pics, no new art, and above all, no new dolls being spotted on shelves?! We’ve seen quite a bit of speculation from fans, but now we’re thrilled to put all suspicions to rest and officially announce that this is all part of MGA’s next big plan for the Bratz girlz! MGA has decided to dedicate the entire year of 2014 to re-building the Bratz brand, and getting back to what made it such a massive success in the first place! So to do this, the Bratz are going on a hiatus of sorts for the year, all leading up to a MAJOR comeback! To put it plainly, none of the 2014 Bratz dolls will be sold stateside and were not offered to any United States retailers during show room season in October. We know this might be a bit of a bummer for a lot of fans, but you’ve got to look at the bigger picture! MGA is spending an entire year to sit down and develop the Bratz to re-enter the market stronger than ever, with a clear strategy and thought process in order to give the buyers as well as themselves a chance to cleanse their palates of expectations. We can also expect some big, proper promotion for the girlz when they come back too, as MGA is looking for some big PR to back the Bratz! Sounds totally fab to us! Of course, we’re sure some of you are at least a little skeptical, but believe us when we say MGA has been considering this for a while now and totally knows what they’re doing this time around! One of the biggest inspirations behind this choice was the Bratz’ first comeback in 2010. As awesome as it was, there’s no denying that it left some fans wanting more, so this time around MGA is taking all the time they need to develop a truly epic comeback that will blow the fans away! We’re expecting that same buzz and demand from 2010 but with an even more on-point final product! MGA has always and continues to listen very carefully to the fans’ demands and we are super confident in their ability to deliver us the Bratz that we all know & love once again!

So there you all have it, the notorious announcement! We hope it wasn’t a let-down for anyone, and that you’re all just as crazy excited as we are for the Bratz’ return! We aren’t going anywhere, and will as always keep the Bratzies totally up-to-date and in-the-know with any awesome updates we receive!

Stay Tuned & Stay Stylin’!
Bratz Boulevard”