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Hey Bratz Fans!

After MUCH anticipation, the SUPER cool new Bratz Action Heroez app for all iPhone, iPod Touch, and iPad has officially launched! But surprise, surprise! It’s not the only Bratz-tastic new app hitting the app store! The girlz’ witchy cousins, Bratzillaz also have a wicked new Broom Racerz app out now too! Get the scoop on both below!

Action Heroez App

Bratz Action Heroez makes use of the adorable Bratz figures and action mats included with the new Bratz Action Heroez dolls (Lucky SDCC attendees also had the chance to get three of the figures for free!) as the Bratz use their powers to fight off Evilla Vanderbelt and save the town of Passionview! Here’s the official description:

“Get ready for an exciting new Bratz Adventure! You can explore 2 different experiences that will keep you entertained for hours. 

Adventure
Play one (or more!) of 5 possible Bratz Action Heroez characters. The heroez must work hard to save their individual worlds from a new menacing threat! 

Virtual Experience
Use the mat and figurine included in your doll purchase to watch your Bratz come to life in a 3D virtual world. Train your Action Heroez, change their clothing and engage in multiple figurine interactions . Any character you play will automatically let you change her clothing, play the adventure game and unlock her own secret world to expand the adventure game.

FREE PREVIEW!! Get the AR experience in Action Heroez Party mode! Download the mats from Bratz.com, scan them into your device and enjoy engaging in an augmented reality for free!

The heroic adventure tale continues! Find more Action Heroez fun at: http://www.Facebook.com/Bratz”

Download Bratz Action Heroez here!

 

Broom Racerz

Bratzillaz Broom Racerz takes all the witchy fun of the Broom Racerz game on Bratzillaz.com, and puts it right in your pocket! Race through the Academy as your favorite Bratzillaz witch and collect fun new fashions, brooms, and tracks on the fly! Here’s the official description:

“BRATZACADABRA! Choose your favorite Bratzillaz girl, hop on your broom, and prepare to race around the Academy grounds to unlock wicked glam new outfits, tracks, and upgrades!”

Download Bratzillaz Broom Racerz here!

Stay Tuned & Stay Stylin’!
Bratz Boulevard

Hey Bratz Fans!

Tonight we’ve FINALLY got a photo of a new Bratz line for fall 2013! This update comes to us thanks to our amazing collector friend Matt, aka Clawdeena9! He spotted these on taobao, and we couldn’t be more grateful!

Bratz My Passion! L-R: Cloe, Sasha, Jade, and Yasmin! Click to view full-size

Bratz My Passion! L-R: Cloe, Sasha, Jade, and Yasmin! Click to view full-size

O M G! How amazing are they?! All four of them are just amazing, honestly even better than we expected! Cloe is WORKING her website designer look with those glasses and streaks! Bunny Boo is a fave of ours too in her fashion designer getup – love the yellow streaks and cute tape measurer! And peep the new cat-eye screening 😉 Jade is just fantastic!! Crimped bob with a Missoni print dress?! Yes please! And Yasmin is ready to start the party in her rockin’ hot DJ look – so obsessed with her gloves and microbraids!

So, what are YOUR thoughts on this fab new line?! Are you excited to see the girlz rockin’ careers for the first time ever? Thanks again to Matt for sharing this amazing find with us!

Stay Tuned & Stay Stylin’!
Bratz Boulevard

UPDATE! We now have boxed  photos of Yasmin, Jade, and Sasha. Note the new shoe mold on Bunny Boo!

Jade. Click to see in full.

Jade. Click to see in full.

My Passion Sasha

Sasha! Note the NEW shoe mold!! Click to view full-size

Yasmin. Click to view in full.

Yasmin. Click to view in full.

LOVE this line!!! Though we’ll be honest, thes dolls are a bit of a small let down in comparison to the dolls shown on the back of the box. The fashions are identical thankfully, but the fabrics look a little bit cheaper (Mostly Yasmin), and all of them have recycled faces… Plus, where are Jade’s crimps?!

UPDATE #2! Cloe has been revealed and we are happy to say that she still looks 100% awesome! 

Cloe! Click to view in full.

Cloe! Click to view in full.

Hey Bratz Fans!

Remember when we hinted at a possible new online partnership between our girlz and a certain fashion-forward site? Well the kool cat’s out of the bag! Check out the Bratz’ new shop at the starplaza now!

Check out all that super-stylin' stuff! We want it all!

Check out all that super-stylin’ stuff! We want it all! Click to view full-size

Cloe, Yasmin, Sasha, Jade, and Meygan all look too fab as mannequins and all the hot fashions they’re rockin’ (plus what’s on the racks!) can go right into your stardoll closet now! As you can see, there are pieces from Totally Polished, Bahama Beach, and In the Wild available now, but if this is anything like the Wooz World takeover, we might get even more soon! Make an account and check it all out for yourself over at Stardoll.com! And let us know what you think, too! “Like” Bratz Boulevard on facebook, and follow us on twitter!

Stay Tuned & Stay Stylin’!
Bratz Boulevard

Hey Bratz Fans!

2013 is already shaping up to be a big year for our girlz! To reflect on the fresh new re-branding with some #realbratz style, MGA is in the process of updating Bratz.com! Not a complete overhaul, but definitely a stylin’ new look! Check out the changes so far and keep it locked for more at Bratz.com!

Image

The bios page now has the full versions of that new artwork we exclusively revealed last month!

Unleash Your Passion!

Stay Tuned & Stay Stylin’!
Bratz Boulevard

Hey Bratz Fans!

Just a quick reminder that today (Friday the 13th! ^_^), Bratzillaz.com will officially launch at 4PM Eastern Standard Time! The site is set to feature innovative parallax scrolling, augmented reality features (For those lucky enough to own one of the sizzlin’ Bratzillaz dolls!), and wicked webisodes, so we’ll be watching for the launch all day!

Stay Tuned & Stay Stylin’!

Bratz Boulevard

Hey Bratz Fans!

To kick off this year’s Licensing International Expo, MGA’s put out some new press releases on mgae.com – one of which is for the Bratzillaz! Check out the story on their site, here 🙂

All five Bratzillaz dolls! L-R; Cloetta Spelletta, Meygana Broomstix, Jade J’Adore, Yasmina Clairvoya, and Sashabella Paws! This photo isn’t from the press release, but it’s fitting right? hehe

International Licensing Expo, Las Vegas, NV. (June 13, 2012) –– Award-winning toy manufacturer MGA Entertainment extends ‘best witches’ to all who love fantasy play with the summer debut of BratzillazTM, an all-new line of charmed fashion dolls who possess extraordinary magical powers. The enchanted good witch cousins of the popular Bratz®, BratzillazTM takes girls on a supernatural flight of imagination and discovery to reveal their own inner secrets and special powers, including the ability to communicate with animals, fly through the air, see into the future and find true love. Designed to encourage a girls’ imagination to dream big, the powers of BratzillazTM will magically appear in retail toy aisles and young girl’s hearts in July 2012.

Prepare to be transported to a mesmerizing world where magic meets glam as MGA Entertainment invites you to meet BratzillazTM:

Cloetta SpellettaTM has the power to change you into anything you want. She’ll help you show there’s two sides to you; Magic Power: Can transform into anything; Witchmark: Moon & Stars Fave Pet: BarkthalameowTM; Fave Class: History of Platform Shoes; Fashion Passion: Girly Glitter.

Jade J’AdoreTM has the power to help you find your one true love. She’ll help you heal your broken heart, too!; Magic Power: Heals broken hearts; Witchmark: Heart Arrow; Fave Pet: KissifussTM; Fave Class: Fashion Magic; Fashion Passion: Urban Witchy.

Yasmina ClairvoyaTM has the power to see the future. She’ll help you be ready for anything coming your way!; Magic Power: Sees into the future; Witchmark: Egyptian Eye; Fave Pet: WinkersTM; Fave Class: Purses & Potions; Fashion Passion: Vintage Romantic.

Sashabella PawsTM has the animal kingdom under her spell. She’ll help you communicate with creatures everywhere!; Magic Power: Can communicate with animals; Witchmark: Tribal Cat Fave Pet: FluffinscruffTM; Fave Class: Exotic Animal Languages; Fashion Passion: Fierce faux fur.

Meygana BroomstixTM not only has the power to fly, but also to make dreams come true. She’ll help make your wildest dreams take flight!; Magic Power: Helps you fly; Witchmark: Wings Fave Pet: WingzyTM; Fave Class: Broom Gymnastics; Fashion Passion: Sporty Supernatural.

In August, BratzillazTM will extend into the digital space with interactive content on http://www.bratzillaz.com, a newly designed website that offers an immersive 3D experience including the cutting edge technology of parallax scrolling, multi platform games, augmented reality experiences, character bios, and more! In a first for MGA Entertainment, BratzillazTM games will also be available on apps for smartphones.

Look for more spellbinding BratzillazTM entertainment to manifest throughout the year, including a series of original animated webisodes, music videos, and licensed consumer products.”

OH EM GEE, where do we begin?! Firstly, we love the girls’ bios! Cloetta’s favorite class being “History of Platform Shoes” is a hilariously cute touch, and we know that the Bratz know plenty about those! The blurbs about their marketing strategies sound amazing too – music videos?! Apps?!?! MGA is going all out with this line! We’ll have to geek out for a second and gush over the parallax scrolling to be featured in the website’s design too LOL (For those who don’t know, parallax scrolling is basically when different graphics on a website move around the screen at different speeds. It’s a big trend at the moment and can give websites an awesome 3D effect!) Well, that’s all for now, but we’ll keep everyone updated on the happenings at LX12! 🙂

Stay Tuned & Stay Stylin’!

Bratz Boulevard

Hey Bratz Fans!

Today we have an exciting announcement – MGA has teamed up with Activision to create a NEW Bratz videogame for the Nintendo 3DS and Nintendo DS systems this fall! The title is “Bratz: Fashion Boutique”, though whether or not this will officially tie into the Bratz Boutique line for fall is to be announced. The following is the press release, which was posted on GoNintendo 🙂

Here’s the official logo for the game!

Minneapolis, MN – June 7, 2012 – Prepare for fabulous glitz-n-glam as Activision Publishing Inc., a wholly owned subsidiary of Activision Blizzard Inc. (Nasdaq: ATVI), in partnership with MGA Entertainment, today announced that the all-new Bratz®: Fashion Boutique video game. Planned to arrive this fall for the Nintendo 3DS™ and Nintendo DS™ hand-held systems, players will join the beloved Bratz® gals, Cloe™, Jade™, Yasmin™ and Sasha™, to live out their dream of running the hottest fashion boutiques in all of Stylesville.

“For more than ten years, the Bratz brand has connected with style-savvy young girls across the country,” said David Oxford, Executive Vice President, Activision. “We are delighted to work with MGA to deliver an authentic, interactive way for young girls to pursue their interest in fashion.”

Stylesville is in fear of losing their local mall and they need the Bratz help to stop this fashion faux pas! In the all-new Bratz: Fashion Boutique video game, players will become one of the Bratz divas on a mission to run and decorate chic boutiques to help start the latest fashion trends. Girls with a passion for fashion will create fabulous outfits in designer mini-games and sell these must-have creations to new customers to earn money and stardom. Once the perfect outfit has been created, hit the runway and organize stunning fashion shows to model these stylish collections. With more than 100 fashion clothes and accessory combinations, girls will design and create their way to becoming the ultimate fashionista!

“The Bratz brand empowers girls to express themselves with edgy style and fashion attitude and has attracted fans of all ages from around the world,” said Casey Collins, EVP, Global Licensing & Entertainment. “We are excited to partner with Activision to offer an exciting video game that reflects the girls with a passion for fashion while offering a robust and engaging gaming experience.”

For more information on Bratz: Fashion Boutique, please visit http://www.activision.com. This game is not yet rated by the ESRB.”

O M G, we’re beyond psyched! We can not wait to see the Bratz strut their stuff in 3D – and with over 100 different outfit combinations! We’re so curious to see which art style the new virtual Bratz will reflect, too! We’ll be on the lookout for more news on this exciting release. 🙂

Stay Tuned & Stay Stylin’!

Bratz Boulevard

PS, Anyone else peep that misspelling of “Stilesville”? hehe