Hey Bratz Fans!

Just over a week ago, we unveiled some amazing Bratz designs by Youngsin Kwon from that mysterious era in 2009 when the girlz’ fate was still in legal limbo. Seeing some of those sketches and prototypes gave us all an awesome look at what almost was, as well as a behind-the-scenes-peek at some of the released dolls in their earliest forms! Being as nosy curious as we are, we just had to try and reach out to the designer herself, and to our delight, she got back to us! Since her time with the Bratz, Youngsin has totally kept herself busy as a successful designer at huge places like A&F, Disney Korea, Sanrio, and is currently designing for Korea’s largest toy company, Young Toys! And despite her understandably packed schedule, Miss Kwon has agreed to let us interview her, and we want you to help us!

BB Youngsin Interview

Keep in mind how totally monumental this is! Before now, we’d probably never learn anything more about what MGA had planned for the Bratz in fall 2009, and certainly not into 2010, but now we’ve got direct access to the woman who designed it all! This is also a great opportunity to learn more about what it takes to become a fashion designer, as well as the process of designing for Bratz, and dolls in general! Aren’t you psyched?! 😀

You can comment your questions below, or submit them on facebook, twitter, tumblr, and flickr too!

Stay Tuned & Stay Stylin’!
Bratz Boulevard

Hey Again Bratz Fans!

Even though we just barely made the announcement of this brand a few hours ago, we’ve already got an update! Target.com actually has quite a few products listed that are not as easy to get to! Looks like MGA has some big plans for this brand during the spring. Fashion packs, multipacks, a styling head, and more! Check it all out below 🙂

Vi-and-Va Core Dolls

L-R: Roxxi, Valentina, Viviana, and Felicia! Click to view full size

L-R: Roxxi, Valentina, Viviana, and Felicia! Click to view HUGE full size

Listings (With more photos!) for: GroupRoxxi, Valentina, Viviana, and Felicia

Roxxi: “Roxxi™ can be a bit of a klutz, but put on some music and she will suddenly become elegant and graceful with all kinds of dance moves, from ballet to hip-hop to salsa.

Roxxi™ is wearing her dancing shoes and outfit, ready to bust a move at any family gathering, sharing her talents as La Bailarina (The Dancer). Roxxi™ doll comes with her very own boom box radio to play her dancing tunes and a dance magazine, too!”

Valentina: ‘”I’m Valentina but everyone calls me Va.” Va is so neat and organized. She loves learning to cook from her mother and grandmothers. She’s already perfected some seriously awesome, savory family recipes, like empanadas.

Va is dressed perfectly for playing hostess with her festive dress, serving up delicious family favorites. Va comes with a tray of homemade empanadas and a recipe book of her grandmother’s famous cultural recipes to help show her talents as La Chef (The Cook).”

Viviana: ‘”I’m Viviana but everyone calls me Vi.” Vi is spontaneous and easy going. She’s passionate about sharing her love of music, and she’s always ready to break out her guitar at family gatherings.

Vi is wearing a comfy, laid back outfit that shows her musical style, ready to perform! Vi is always in-tune with her funky blue guitar and music sheets to help showcase her talents as La Cantante (The Singer).”

Felicia: “Felicia™ sometimes finds it hard to focus, but then, out of nowhere, she’ll have a creative explosion and come up with a genius idea for her next artistic masterpiece.

Felicia™ is dressed for creativity in a stylish jacket and colorful leggings. Felicia™ doll comes with a paint box, paint tray, and brush will help her create her next colorful canvas as La Artista (The Artist).”

A Deluxe Activity line, featuring only the title characters, “Vi and Va”, is also on the way. Check ’em out below.

L-R: Viviana and Valentina. Click to view HUGE full size!

L-R: Viviana and Valentina. Click to view HUGE full size!

Listings for Viviana (Fashion Designer) and Valentina (Hair Stylist)

Viviana: “Vi loves creating art, even if it’s on her own clothes! Help Vi create a wearable masterpiece with an outfit you can design over and over again! Color it with a marker and stamp roller, or add stylish stickers. Now you can become Vi’s fashion designer! It’s so easy!

You can decorate Vi’s white tunic with 2 easy-to-use stamp rollers and an inkpad. Use the marker and stickers to add extra festive fun to her outfit! It’s so easy to do again and again if you just wash with soap and warm water to remove the design to start all over! Includes 10+ pieces”

Valentina: “Va loves to entertain, and changing her hairstyle helps her get into the festive mood. Whether it’s using colored chalk, styling with beautiful ribbons and flowers, or brushing her hair for a silky shine, she always finds new ways to shine as a Hair Stylist. Style and accessorize Va’s hair and yours too, so that you both always look ready to join in any family celebration. It’s so easy!

Just thread floral ribbons and clip in Va’s hair and add colored hair chalk for more festive fun! When you are done, just wash with soap and warm water to remove the hair chalk to do it again and again. You can do this on your own hair, too! Includes 10+ pieces!”

Also in store for everyone is a Vi-and-Va 2-Pack, which features the sisters celebrating their Sweet 16 and Quinceañera. We think it’s a really cute idea and a fun way to blend American and Latin-American cultures!

Vi-and-Va Birthday Celebration

Click to view HUGE full size!

Listing for Vi-and-Va Birthday Celebration!

“Big sister, Vi, comes with her very own silver tiara, a gift box, and a purse, and little sister, Va, is wearing a gold tiara, a fur shrug, floral corsage, and purse. Both girls come with invitations to their sweet 15 and sweet 16 birthday party… and guess what!?! They are inviting you to come join in the family celebration!

Coordinates with the Vi-and-Va Styling Head and Role Play Dress up (sold separately)”

And on the topic of the styling head, that is also something coming out!

Click to view HUGE full size

Click to view HUGE full size

Listing for Styling Head

“It’s Viviana’s™ sweet 16 and Valentina’s™ sweet 15 sister celebration birthday party and you’re invited! Join the celebration with their friends and family.

Now you can help Vi look party-perfect with sparkly gemstone earrings, a silver tiara, and you can style her hair with the bun tool and brush. Design her hair style (and yours to match!) in so many ways from a braid to a pony tail to a fun party up-do! You can get party ready too when you share her tiara and clip-on earrings! But her look isn’t complete until the amazing transformation of Vi’s make-up magically changes color with water, too!

Coordinates with the Vi-and-Va Birthday Celebration dolls (sold separately)”

To see everything on Target.com in one go, click here!

So, now that we’ve got the bios for each character, as well as a look at what we can expect for the brand, what are your thoughts? Are Vi-and-Va your cup of tea? Let us know on facebook, twitter, or tumblr!

Also check out our most recent article on this line for even more info!

Stay Tuned & Stay Stylin’!
Bratz Boulevard

Hey Bratz Fans!

Tonight we’ve FINALLY got a photo of a new Bratz line for fall 2013! This update comes to us thanks to our amazing collector friend Matt, aka Clawdeena9! He spotted these on taobao, and we couldn’t be more grateful!

Bratz My Passion! L-R: Cloe, Sasha, Jade, and Yasmin! Click to view full-size

Bratz My Passion! L-R: Cloe, Sasha, Jade, and Yasmin! Click to view full-size

O M G! How amazing are they?! All four of them are just amazing, honestly even better than we expected! Cloe is WORKING her website designer look with those glasses and streaks! Bunny Boo is a fave of ours too in her fashion designer getup – love the yellow streaks and cute tape measurer! And peep the new cat-eye screening 😉 Jade is just fantastic!! Crimped bob with a Missoni print dress?! Yes please! And Yasmin is ready to start the party in her rockin’ hot DJ look – so obsessed with her gloves and microbraids!

So, what are YOUR thoughts on this fab new line?! Are you excited to see the girlz rockin’ careers for the first time ever? Thanks again to Matt for sharing this amazing find with us!

Stay Tuned & Stay Stylin’!
Bratz Boulevard

UPDATE! We now have boxed  photos of Yasmin, Jade, and Sasha. Note the new shoe mold on Bunny Boo!

Jade. Click to see in full.

Jade. Click to see in full.

My Passion Sasha

Sasha! Note the NEW shoe mold!! Click to view full-size

Yasmin. Click to view in full.

Yasmin. Click to view in full.

LOVE this line!!! Though we’ll be honest, thes dolls are a bit of a small let down in comparison to the dolls shown on the back of the box. The fashions are identical thankfully, but the fabrics look a little bit cheaper (Mostly Yasmin), and all of them have recycled faces… Plus, where are Jade’s crimps?!

UPDATE #2! Cloe has been revealed and we are happy to say that she still looks 100% awesome! 

Cloe! Click to view in full.

Cloe! Click to view in full.

Hey Bratz Fans!

Today’s awesome update comes to you thanks to fellow Bratz fansite, Bratz Heaven! Thanks to their super-sleuthing abilities, we now have Amazon links to the new Bratz Action Heroez and Bratz My Passion dolls! Both of these lines are presumably for fall, but the fact that they’re already on Amazon (though no photos yet) and – at least for the heroez – even listed in Target’s database, makes us wonder if these could be a “mid-season” release. Kind of like True Hope coming out in June, rather than August last year!

Action Heroez is super exciting, based on the confirmed characters alone! Cloe & Yasmin of course, but also Roxxi, Phoebe, and Shira! No word on what their superpowers are, but their listings confirm that each doll will include a mini figure which unlocks an augmented reality game online! Check out the listings below:


Be sure to give yourselves a pat on the back for helping to bring back Roxxi, Phoebe, and Shira, too! When it came time to choose who went in what lines this fall, MGA went to our survey results and used some of your fan faves! We can’t wait to see who else is coming back this year 🙂

And the next new line is called “My Passion”. This line is something Bratzies have been requesting for a LONG time – the Bratz unleashing their passions and working their dream jobs! This line features the core-four, and each girl has a different career. Check out their listings below!

Yasmin – Music DJ
Cloe – Web Designer
Sasha – Fashion Designer
Jade – Fashion Blogger

We LOVE how this sounds, and we love even more that the Bratz’ careers are outside of the box and not the typical “career doll”-type jobs like a “babysitter” or a “pet vet”.

A BIG thank you again to Bratz Heaven for sharing these exciting updates with us all, and we’ll see if we can find out anything else about them!

Stay Tuned & Stay Stylin’!
Bratz Boulevard