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Hey Bratz Fans!

Today we have a pretty cool update on the Style Starz dolls! We now have an awesome promo pic of the four dolls’ prototypes rockin’ out “on stage”! Check it out below

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Bratz Style Starz! (Prototypes) L-R: Yasmin, Cloe, Sasha, and Jade!

We’re happy to see that they actually don’t differ too much from the final production dolls (At least Yasmin, Cloe, and Jade don’t. We’re still yet to see Sasha!) other than a few small details like Cloe’s shoe molds, and certain materials. All in all, we think the pic of their “performance” is absolutely adorable and now we’re even more pumped for the Style Starz!

Stay Tuned & Stay Stylin’!

Bratz Boulevard

Hey Bratz Fans!

Remember when we reported that Crystalicious was on the Chinese auction site, taobao? Well now, the Chic Mystique girls are up as well! Or at least, all but Sasha and Meygan, but we’re sure that they’ll show up eventually 🙂

Chic Mystique Cloe! Click to view full-size 🙂

Cloe looks totally stunning, and we had no idea she was swan-inspired until now! As you all can see, this line also uses the “boring” box style, but at least the art is featured in their “trading cards”. The fact that Meygan isn’t on the box definitely makes us think that she’ll be an exclusive of some sort too 😉

Chic Mystique Jade! Click to view full-size 🙂

We love how Jade almost glows with that minty shade of turquoise in her hair! Also worth noting are the prototypes on the fronts of their boxes. We actually think the final dolls look better with their more interesting hair styles 😉

Chic Mystique Yasmin! Click to view full-size 🙂

Yasmin is totally gorgeous too, though we so don’t get a flamingo vibe from her, LOL! We adore the black contrasting against her peachy pink tones though. 😉

We can’t wait to see how Sasha and Meygan turn out! We’ll keep everyone posted when they show up!

Stay Tuned & Stay Stylin’!

Bratz Boulevard

Hey Bratz Fans!

To kick off this year’s Licensing International Expo, MGA’s put out some new press releases on mgae.com – one of which is for the Bratzillaz! Check out the story on their site, here 🙂

All five Bratzillaz dolls! L-R; Cloetta Spelletta, Meygana Broomstix, Jade J’Adore, Yasmina Clairvoya, and Sashabella Paws! This photo isn’t from the press release, but it’s fitting right? hehe

International Licensing Expo, Las Vegas, NV. (June 13, 2012) –– Award-winning toy manufacturer MGA Entertainment extends ‘best witches’ to all who love fantasy play with the summer debut of BratzillazTM, an all-new line of charmed fashion dolls who possess extraordinary magical powers. The enchanted good witch cousins of the popular Bratz®, BratzillazTM takes girls on a supernatural flight of imagination and discovery to reveal their own inner secrets and special powers, including the ability to communicate with animals, fly through the air, see into the future and find true love. Designed to encourage a girls’ imagination to dream big, the powers of BratzillazTM will magically appear in retail toy aisles and young girl’s hearts in July 2012.

Prepare to be transported to a mesmerizing world where magic meets glam as MGA Entertainment invites you to meet BratzillazTM:

Cloetta SpellettaTM has the power to change you into anything you want. She’ll help you show there’s two sides to you; Magic Power: Can transform into anything; Witchmark: Moon & Stars Fave Pet: BarkthalameowTM; Fave Class: History of Platform Shoes; Fashion Passion: Girly Glitter.

Jade J’AdoreTM has the power to help you find your one true love. She’ll help you heal your broken heart, too!; Magic Power: Heals broken hearts; Witchmark: Heart Arrow; Fave Pet: KissifussTM; Fave Class: Fashion Magic; Fashion Passion: Urban Witchy.

Yasmina ClairvoyaTM has the power to see the future. She’ll help you be ready for anything coming your way!; Magic Power: Sees into the future; Witchmark: Egyptian Eye; Fave Pet: WinkersTM; Fave Class: Purses & Potions; Fashion Passion: Vintage Romantic.

Sashabella PawsTM has the animal kingdom under her spell. She’ll help you communicate with creatures everywhere!; Magic Power: Can communicate with animals; Witchmark: Tribal Cat Fave Pet: FluffinscruffTM; Fave Class: Exotic Animal Languages; Fashion Passion: Fierce faux fur.

Meygana BroomstixTM not only has the power to fly, but also to make dreams come true. She’ll help make your wildest dreams take flight!; Magic Power: Helps you fly; Witchmark: Wings Fave Pet: WingzyTM; Fave Class: Broom Gymnastics; Fashion Passion: Sporty Supernatural.

In August, BratzillazTM will extend into the digital space with interactive content on http://www.bratzillaz.com, a newly designed website that offers an immersive 3D experience including the cutting edge technology of parallax scrolling, multi platform games, augmented reality experiences, character bios, and more! In a first for MGA Entertainment, BratzillazTM games will also be available on apps for smartphones.

Look for more spellbinding BratzillazTM entertainment to manifest throughout the year, including a series of original animated webisodes, music videos, and licensed consumer products.”

OH EM GEE, where do we begin?! Firstly, we love the girls’ bios! Cloetta’s favorite class being “History of Platform Shoes” is a hilariously cute touch, and we know that the Bratz know plenty about those! The blurbs about their marketing strategies sound amazing too – music videos?! Apps?!?! MGA is going all out with this line! We’ll have to geek out for a second and gush over the parallax scrolling to be featured in the website’s design too LOL (For those who don’t know, parallax scrolling is basically when different graphics on a website move around the screen at different speeds. It’s a big trend at the moment and can give websites an awesome 3D effect!) Well, that’s all for now, but we’ll keep everyone updated on the happenings at LX12! 🙂

Stay Tuned & Stay Stylin’!

Bratz Boulevard

Hey Bratz Fans!

MGA has officially started promoting the Bratzillaz today, launching their US facebook page! Check out their new slogan; “Where Magic Meets Glam”, and that new artwork too with all five core girls!

New artwork! We think from L-R, it’s: Cloetta Spelletta, Sashabella Paws, Jade J’Adore, Yasmina Clairvoya, and Meygana Broomstix!

Speaking of the artwork, what are everyone’s thoughts on their hair? The first artwork we saw from Toy Fair looked very similar to the art on the page, but then when photos of the dolls leaked, their hair was very different! Now, the final artwork is featuring their Toy Fair hairstyles again. Intriguing for sure! We’ll keep everyone posted with updates, but for now, go “Like” the Bratzillaz on facebook at facebook.com/Bratzillaz!

Stay Tuned & Stay Stylin’!

Bratz Boulevard

Hey Bratz fans!

Everyone’s super psyched for this fall’s Bratz lines to hit shelves this summer, and with good reason – what we’ve seen so far is H-O-T, hot! But in case you haven’t been keeping up, here’s the low-down on what to expect from the Bratz this fall.

One of the first lines you can expect is called Miss IndepenDance. Hot on the heels of this spring’s seasonal line, Heart Breakerz, comes this fierce and festive Fourth of July line, which will feature the core four girls in red, white, and blue fashions and hair streaks with matching hair extensions for you! It seems like MGA’s getting in the habit of making sizzlin’ seasonal lines out of older limited editions, which is fine by us – We’ve got our fingers crossed for a New Year’s line, MGA! 😉 No photos at this time, but we’re expecting some soon…

And the basic line for this fall will be Strut it! It will feature the core four girls, as well as the return of fan-favorite, Fianna! The new artwork posted on Bratz.com is for this line, and we’re happy to report that so far, the dolls look pretty close to their art! At the moment , we have prototype shots for Yasmin, Cloe, Sasha, and Jade, plus a final promo for Yasmin. We love how each girl’s personality is clearly represented in their outfits, while staying on-trend at the same time. Strut it! indeed 😉

L-R: Cloe, Jade, Yasmin, and Sasha. Jade and Yasmin will be very different from their prototypes, but Cloe and Sasha should be pretty close!

Here’s the final promo shot for Strut it! Yasmin. This is what the doll will look like on store shelves 🙂

What is expected to be one of the hottest and most scandalously stylin’ lines this fall is Biker Babez. While not many specifics are known about this line as of yet, toy fair reports say the line will feature the Bratz (Though which Bratz are included is unknown, one would assume the core four are included – We’d love to see the Bratz Pack’s resident bad boy Cade too!) in hot leather fashions and (get ready for this one) tattoos! Each doll will also include a tattoo sleeve for you so can join the Bratz in their speed-demon fun! No photos at this time though.

One of the bigger lines for this fall is called Bratz Boutique. As the title suggests, the theme of the line is shopping! Surprisingly, this is actually the very first shopping line that the Bratz have ever had! This line includes the core four – each dressed to impress in cool casual fashions that show off each girl’s unique style and attitude, along with a fully-stocked store full of shopping accessories! As to be expected, additional outfits are included in each girl’s shop, and third fashions may be included as well, though it is unclear at the moment. Regardless, this line is definitely one to watch for!

L-R: Jade, Yasmin, Cloe, and Sasha. Ignore the “Sasha not included” text, that’s just a distribution thing! Keep in mind that these are prototypes too 😉

Another biggie for this fall is a hairplay line called Style Starz. This line is special because for the first time ever, the Bratz will be rockin’ interchangeable wigs! While no full photos have been released as of yet, toy fair reports say the line’s general look is “very Lady GaGa”, which is great in our book!

And on the topic of hairplay lines, Crystalicious will be following the example set by Featherageous with a quirky name and floor-length saran hair! This line will feature the core four in chic and shimmery party dresses adorned with sparkly flowers and ruffles. The hairplay gimmick is that each doll includes fun crystals to add to your dolls’ hair – and your’s too!

Here’s the group promo for Crystalicious (L-R: Sasha, Cloe, Jade, and Yasmin) as well as three individual photos of Cloe, Yasmin, and Jade!

Another trademark for the Bratz are their sleepwear lines, and this fall we’ll see a new line called Satin Sleepover. At the moment, literally nothing is known of this line other than its name, but based on that, we’re expecting something along the lines of a Nighty-Nite 3.0! If that truly is the case, then we’re beyond excited!

One of the more extensive lines for this fall is called Chic Mystique. Like last year’s Masquerade line, this will be a costume party-themed line, only way more over the top! This line stars the core four in stunning ball gowns and masks – with a twist! At the pull of a lever, their gowns lift up to reveal gorgeous wings and a funky party outfit! Also worth noting is the absolutely brilliant new shoe mold this line debuts, as well as the return of wild hair colors for the Bratz. According to Toy Fair photos, this line will also have an accompanying line of Funky Fashion Makeover styling heads.

This is the group promo for the Chic Mystique, L-R: Cloe, Sasha, Jade, and Yasmin!

Also upcoming from the Bratz is a new spin-off line called Bratzillaz. The Bratzillaz are a group of teenaged witches whose pets each possess a special power unique to them! This line is going to be a major brand for MGA this fall, with a line of dolls, sold-separately pets, fashion packs, accessory packs, and even a web series! So far we have the names of two of the Bratzillaz girls – Cloetta and Sashabella. These names have us wondering if the line will tie into the main Bratz plot somehow…? Time will tell!

These are the four Bratzillaz dolls. We’re not sure who is who at the moment, but they’re all super cute!

Here’s a shot of the Bratzillaz display at Australia’s Toy Fair this past February! Photo taken by Timmy AKA Araparap

Well Bratz fans, that’s the scoop for now! Keep checkin’ back for more!

Stay tuned & stay stylin’!

Alex and Adrianne