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Bratzillaz Press Release!

June 13, 2012

Hey Bratz Fans!

To kick off this year’s Licensing International Expo, MGA’s put out some new press releases on mgae.com – one of which is for the Bratzillaz! Check out the story on their site, here 🙂

All five Bratzillaz dolls! L-R; Cloetta Spelletta, Meygana Broomstix, Jade J’Adore, Yasmina Clairvoya, and Sashabella Paws! This photo isn’t from the press release, but it’s fitting right? hehe

International Licensing Expo, Las Vegas, NV. (June 13, 2012) –– Award-winning toy manufacturer MGA Entertainment extends ‘best witches’ to all who love fantasy play with the summer debut of BratzillazTM, an all-new line of charmed fashion dolls who possess extraordinary magical powers. The enchanted good witch cousins of the popular Bratz®, BratzillazTM takes girls on a supernatural flight of imagination and discovery to reveal their own inner secrets and special powers, including the ability to communicate with animals, fly through the air, see into the future and find true love. Designed to encourage a girls’ imagination to dream big, the powers of BratzillazTM will magically appear in retail toy aisles and young girl’s hearts in July 2012.

Prepare to be transported to a mesmerizing world where magic meets glam as MGA Entertainment invites you to meet BratzillazTM:

Cloetta SpellettaTM has the power to change you into anything you want. She’ll help you show there’s two sides to you; Magic Power: Can transform into anything; Witchmark: Moon & Stars Fave Pet: BarkthalameowTM; Fave Class: History of Platform Shoes; Fashion Passion: Girly Glitter.

Jade J’AdoreTM has the power to help you find your one true love. She’ll help you heal your broken heart, too!; Magic Power: Heals broken hearts; Witchmark: Heart Arrow; Fave Pet: KissifussTM; Fave Class: Fashion Magic; Fashion Passion: Urban Witchy.

Yasmina ClairvoyaTM has the power to see the future. She’ll help you be ready for anything coming your way!; Magic Power: Sees into the future; Witchmark: Egyptian Eye; Fave Pet: WinkersTM; Fave Class: Purses & Potions; Fashion Passion: Vintage Romantic.

Sashabella PawsTM has the animal kingdom under her spell. She’ll help you communicate with creatures everywhere!; Magic Power: Can communicate with animals; Witchmark: Tribal Cat Fave Pet: FluffinscruffTM; Fave Class: Exotic Animal Languages; Fashion Passion: Fierce faux fur.

Meygana BroomstixTM not only has the power to fly, but also to make dreams come true. She’ll help make your wildest dreams take flight!; Magic Power: Helps you fly; Witchmark: Wings Fave Pet: WingzyTM; Fave Class: Broom Gymnastics; Fashion Passion: Sporty Supernatural.

In August, BratzillazTM will extend into the digital space with interactive content on http://www.bratzillaz.com, a newly designed website that offers an immersive 3D experience including the cutting edge technology of parallax scrolling, multi platform games, augmented reality experiences, character bios, and more! In a first for MGA Entertainment, BratzillazTM games will also be available on apps for smartphones.

Look for more spellbinding BratzillazTM entertainment to manifest throughout the year, including a series of original animated webisodes, music videos, and licensed consumer products.”

OH EM GEE, where do we begin?! Firstly, we love the girls’ bios! Cloetta’s favorite class being “History of Platform Shoes” is a hilariously cute touch, and we know that the Bratz know plenty about those! The blurbs about their marketing strategies sound amazing too – music videos?! Apps?!?! MGA is going all out with this line! We’ll have to geek out for a second and gush over the parallax scrolling to be featured in the website’s design too LOL (For those who don’t know, parallax scrolling is basically when different graphics on a website move around the screen at different speeds. It’s a big trend at the moment and can give websites an awesome 3D effect!) Well, that’s all for now, but we’ll keep everyone updated on the happenings at LX12! 🙂

Stay Tuned & Stay Stylin’!

Bratz Boulevard

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